Insider trading

Period: 12 months Stock: HNST Plan: Scheduled (10b5-1) × + Add filter Clear all
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When

Period

How far back the list reaches. Filings arrive days after the trade, so the newest rows always lag a little.

31 decisions over 12 months
Who

Role

The position the person holds at the company, read from the title on the filing. A chief executive who is also a director counts as the chief executive.

31 decisions over 12 months
The trade

Type of trade

Purchases, sales, or cluster buys: companies where 3 or more insiders bought within 30 days. The number beside each is what that choice would give.

31 decisions over 12 months
The trade

Minimum amount

Hides rows under this value. The amount is the shares traded times the price on the filing.

31 decisions over 12 months
The trade

Plan

  • Discretionary: they chose to sell that week.
  • Scheduled: a 10b5-1 plan fixed the sale months in advance, so the timing says nothing about what they knew.
  • Not stated: filed before the SEC added the box in April 2023, which is most of the older half of this database.
31 decisions over 12 months Remove this filter
The trade

Share of their own holding

How much of what they already held the trade moved. Selling a tenth of a stake is not the same act as selling all of it.

At least
31 decisions over 12 months
Ownership

What the chief executive holds

The value of the chief executive’s stock measured against base salary. The salary comes from the company’s own proxy. Companies with no figure are in neither direction.

31 decisions over 12 months
Stock
Insider
Type ?
Why it stands out
14 Sep 2026
Sternweis Thomas SVP, Enterprise Dev. & Strat.
Sold on a plan
$137.00K 25,000 at 5.48
5.5%
Planned (10b5-1)
21 Aug 2026
von Kunssberg Etienne SVP, Supply Chain
Sold on a plan
$22.94K 4,578 at 5.01
1.2%
Planned (10b5-1)
20 Aug 2026
Vernon Carla Chief Executive Officer
Sold on a plan
$588.29K 117,893 at 4.99
3.0%
Planned (10b5-1)
20 Aug 2026
Sheehey Brendan General Counsel
Sold on a plan
$48.22K 9,664 at 4.99
1.3%
Planned (10b5-1)
20 Aug 2026
Ball Dorria L. Chief People Officer
Sold on a plan
$33.99K 6,812 at 4.99
1.6%
Planned (10b5-1)
20 Aug 2026
Sternweis Thomas SVP, Enterprise Dev. & Strat.
Sold on a plan
$31.95K 6,403 at 4.99
1.4%
Planned (10b5-1)
20 Aug 2026
Mayle Jonathan SVP, Customer Sales
Sold on a plan
$30.74K 6,161 at 4.99
1.7%
Planned (10b5-1)
20 Aug 2026
Bruce Curtiss James III Chief Fin. & Operating Officer
Sold on a plan
$15.61K 3,129 at 4.99
0.5%
Planned (10b5-1)
20 Aug 2026
von Kunssberg Etienne SVP, Supply Chain
Sold on a plan
$13.06K 2,617 at 4.99
0.9%
Planned (10b5-1)
20 May 2026
Vernon Carla Chief Executive Officer
Sold on a plan
$374.88K 119,389 at 3.14
2.9%
Planned (10b5-1)
20 May 2026
Winchell Stephen Chief Innovation Officer
Sold on a plan
$40.46K 12,886 at 3.14
2.6%
Planned (10b5-1)
20 May 2026
Bruce Curtiss James III Chief Financial Officer
Sold on a plan
$39.78K 12,669 at 3.14
2.4%
Planned (10b5-1)
20 May 2026
Sheehey Brendan General Counsel
Sold on a plan
$30.72K 9,784 at 3.14
1.3%
Planned (10b5-1)
20 May 2026
Ball Dorria L. Chief People Officer
Sold on a plan
$21.66K 6,899 at 3.14
1.6%
Planned (10b5-1)
20 May 2026
Sternweis Thomas SVP, Enterprise Dev. & Strat.
Sold on a plan
$20.95K 6,673 at 3.14
1.4%
Planned (10b5-1)
20 May 2026
Mayle Jonathan SVP, Customer Sales
Sold on a plan
$19.58K 6,236 at 3.14
1.4%
Planned (10b5-1)
5 Mar 2026
Vernon Carla Chief Executive Officer
Sold on a plan
$368.60K 129,335 at 2.85
3.1%
Planned (10b5-1)
5 Mar 2026
Sheehey Brendan General Counsel
Sold on a plan
$64.28K 22,556 at 2.85
3.0%
Planned (10b5-1)
5 Mar 2026
Winchell Stephen Chief Innovation Officer
Sold on a plan
$60.67K 21,287 at 2.85
4.1%
Planned (10b5-1)
5 Mar 2026
Ball Dorria L. Chief People Officer
Sold on a plan
$43.03K 15,099 at 2.85
3.4%
Planned (10b5-1)
5 Mar 2026
Sternweis Thomas SVP, Enterprise Dev. & Strat.
Sold on a plan
$42.37K 14,866 at 2.85
3.1%
Planned (10b5-1)
5 Mar 2026
Mayle Jonathan SVP, Customer Sales
Sold on a plan
$36.27K 12,725 at 2.85
2.7%
Planned (10b5-1)
5 Mar 2026
von Kunssberg Etienne SVP, Supply Chain
Sold on a plan
$34.71K 12,179 at 2.85
3.8%
Planned (10b5-1)
21 Nov 2025
Barton Katherine Chief Growth Officer
Sold on a plan
$12.77K 5,049 at 2.53
0.6%
Planned (10b5-1)
20 Nov 2025
Vernon Carla Chief Executive Officer
Sold on a plan
$253.51K 97,505 at 2.60
3.3%
Planned (10b5-1)
20 Nov 2025
Barton Katherine Chief Growth Officer
Sold on a plan
$75.13K 28,896 at 2.60
3.2%
Planned (10b5-1)
20 Nov 2025
Sheehey Brendan General Counsel
Sold on a plan
$30.81K 11,849 at 2.60
2.1%
Planned (10b5-1)
20 Nov 2025
Winchell Stephen Chief Innovation Officer
Sold on a plan
$27.55K 10,595 at 2.60
2.6%
Planned (10b5-1)
20 Nov 2025
Sternweis Thomas SVP, Enterprise Dev. & Strat.
Sold on a plan
$13.18K 5,071 at 2.60
1.7%
Planned (10b5-1)
20 Nov 2025
Ball Dorria L. Chief People Officer
Sold on a plan
$12.39K 4,767 at 2.60
1.8%
Planned (10b5-1)
20 Nov 2025
Mayle Jonathan SVP, Customer Sales
Sold on a plan
$12.28K 4,722 at 2.60
1.6%
Planned (10b5-1)
Showing 1–31 of 31.