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HARTE HANKS INC

HHS Clue Score33
United States Fiscal year ends December CIK 0000045919
$4.45 +0.00% Close, 9 Oct 2026
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Price $4.45 −40.67% Close, 9 Oct 2026

Closing prices at the end of each trading day, from 12 Oct 2016. Not a live quote. Adjusted for share splits, so the line has no step at a split; dividends are not added back. P/E and P/FCF are the market value over the last full fiscal year's net income or free cash flow, as public on each day, so they step once a year when the annual report comes out. A hatched band marks a stretch with none: a year of net loss, or of cash burnt.

Revenue and profit

What the business sells, and what is left of it. Point at a year for the detail.
RevenueOperating incomeNet income
Fiscal year 2016Revenue404.4Operating income−53.8EPS, diluted−21.29Fiscal year 2017Revenue383.9 −5.1%Operating income−40.9Net income−41.9EPS, diluted−6.76Fiscal year 2018Revenue284.6 −25.9%Operating income−26.0Net income17.6EPS, diluted2.38Fiscal year 2019Revenue217.6 −23.6%Operating income−21.6Net income−26.3 −249.7%EPS, diluted−4.26 −279.0%Fiscal year 2020Revenue176.9 −18.7%Operating income−10.6Net income−1.7EPS, diluted−0.34Fiscal year 2021Revenue194.6 +10.0%Operating income7.6Net income15.0EPS, diluted1.76Fiscal year 2022Revenue206.3 +6.0%Operating income15.1Net income36.8 +145.6%EPS, diluted4.75 +169.9%Fiscal year 2023Revenue191.5 −7.2%Operating income3.4Net income−1.6 −104.3%EPS, diluted−0.21 −104.4%Fiscal year 2024Revenue185.2 −3.3%Operating income2.1Net income−30.3EPS, diluted−4.15Fiscal year 2025Revenue159.6 −13.9%Operating income0.4Net income−0.8EPS, diluted−0.11
FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Revenue 404.4 383.9 284.6 217.6 176.9 194.6 206.3 191.5 185.2 159.6
Growth −5.1% −25.9% −23.6% −18.7% +10.0% +6.0% −7.2% −3.3% −13.9%
Operating income −53.8 −40.9 −26.0 −21.6 −10.6 7.6 15.1 3.4 2.1 0.4
Net income n/a −41.9 17.6 −26.3 −1.7 15.0 36.8 −1.6 −30.3 −0.8
Growth −249.7% +145.6% −104.3%
EPS, diluted −21.29 −6.76 2.38 −4.26 −0.34 1.76 4.75 −0.21 −4.15 −0.11
Growth −279.0% +169.9% −104.4%

Margins

How much of each dollar of revenue it keeps. Point at a year for the detail.
Operating marginNet margin
Fiscal year 2016Operating margin−13.3%Free cash flow margin2.0%Fiscal year 2017Operating margin−10.6%Net margin−10.9%Free cash flow margin−9.5%Fiscal year 2018Operating margin−9.1%Net margin6.2%Free cash flow margin−4.7%Fiscal year 2019Operating margin−9.9%Net margin−12.1%Free cash flow margin4.2%Fiscal year 2020Operating margin−6.0%Net margin−1.0%Free cash flow margin−6.0%Fiscal year 2021Operating margin3.9%Net margin7.7%Free cash flow margin−2.5%Fiscal year 2022Operating margin7.3%Net margin17.8%Free cash flow margin11.1%Fiscal year 2023Operating margin1.8%Net margin−0.8%Free cash flow margin4.0%Fiscal year 2024Operating margin1.1%Net margin−16.4%Free cash flow margin−3.6%Fiscal year 2025Operating margin0.2%Net margin−0.5%Free cash flow margin−2.8%
FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Operating margin −13.3% −10.6% −9.1% −9.9% −6.0% 3.9% 7.3% 1.8% 1.1% 0.2%
Net margin n/a −10.9% 6.2% −12.1% −1.0% 7.7% 17.8% −0.8% −16.4% −0.5%
Free cash flow margin 2.0% −9.5% −4.7% 4.2% −6.0% −2.5% 11.1% 4.0% −3.6% −2.8%

Cash flow

The cash the business makes, what it reinvests, and what it hands back. Point at a year for the detail.
Operating cash flowCapital expenditureFree cash flow
Fiscal year 2016Operating cash flow14.6Capital expenditure−6.7Free cash flow7.9Buybacks0.0Dividends paid−5.3Fiscal year 2017Operating cash flow−30.8Capital expenditure−5.7Free cash flow−36.5 −561.9%Buybacks0.0Dividends paid0.0Fiscal year 2018Operating cash flow−9.2Capital expenditure−4.2Free cash flow−13.4Fiscal year 2019Operating cash flow12.1Capital expenditure−2.9Free cash flow9.2Fiscal year 2020Operating cash flow−7.8Capital expenditure−2.7Free cash flow−10.5 −214.5%Fiscal year 2021Operating cash flow−1.8Capital expenditure−3.0Free cash flow−4.8Fiscal year 2022Operating cash flow28.8Capital expenditure−5.8Free cash flow23.0Buybacks0.0Fiscal year 2023Operating cash flow10.5Capital expenditure−2.8Free cash flow7.7 −66.7%Buybacks−2.4Fiscal year 2024Operating cash flow−3.0Capital expenditure−3.7Free cash flow−6.7 −187.8%Buybacks0.0Fiscal year 2025Operating cash flow−1.7Capital expenditure−2.8Free cash flow−4.5
FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Operating cash flow 14.6 −30.8 −9.2 12.1 −7.8 −1.8 28.8 10.5 −3.0 −1.7
Capital expenditure −6.7 −5.7 −4.2 −2.9 −2.7 −3.0 −5.8 −2.8 −3.7 −2.8
Free cash flow 7.9 −36.5 −13.4 9.2 −10.5 −4.8 23.0 7.7 −6.7 −4.5
Growth −561.9% −214.5% −66.7% −187.8%
Buybacks 0.0 0.0 n/a n/a n/a n/a 0.0 −2.4 0.0 n/a
Dividends paid −5.3 0.0 n/a n/a n/a n/a n/a n/a n/a n/a

Balance sheet

What it holds against what it owes, at each year end. Point at a year for the detail.
CashTotal debt
Fiscal year 2016Cash46.0Total debt0.0Net cash (debt)46.0Shareholders’ equity2.7Debt to equity0.00Fiscal year 2017Cash8.4Total debt0.0Net cash (debt)8.4Shareholders’ equity−34.6Fiscal year 2018Cash20.9Total debt14.2Net cash (debt)6.7Shareholders’ equity−19.2Fiscal year 2019Cash28.1Total debt18.7Net cash (debt)9.4Shareholders’ equity−49.7Fiscal year 2020Cash29.4Total debt27.1Net cash (debt)2.3Shareholders’ equity−53.1Fiscal year 2021Cash11.9Total debt5.0Net cash (debt)6.9Shareholders’ equity−24.7Fiscal year 2022Cash10.4Total debt0.0Net cash (debt)10.4Shareholders’ equity18.8Debt to equity0.00Fiscal year 2023Cash18.4Shareholders’ equity19.9Fiscal year 2024Cash9.8Shareholders’ equity21.7Fiscal year 2025Cash5.6Shareholders’ equity20.5
FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Cash 46.0 8.4 20.9 28.1 29.4 11.9 10.4 18.4 9.8 5.6
Total debt 0.0 0.0 14.2 18.7 27.1 5.0 0.0 n/a n/a n/a
Net cash (debt) 46.0 8.4 6.7 9.4 2.3 6.9 10.4 n/a n/a n/a
Shareholders’ equity 2.7 −34.6 −19.2 −49.7 −53.1 −24.7 18.8 19.9 21.7 20.5
Debt to equity 0.00 n/a n/a n/a n/a n/a 0.00 n/a n/a n/a

In millions of USD, except per-share figures and ratios. Fiscal years, as last filed with the SEC.

Financial statements FY2025 · 10-K

Ratios

Percentages worked out from the filed figures; debt to equity in times. Fiscal years ending December, each column as last filed with the SEC.
Click a line to chart it
Fiscal year FY2016 31 Dec 2016 FY2017 31 Dec 2017 FY2018 31 Dec 2018 FY2019 31 Dec 2019 FY2020 31 Dec 2020 FY2021 31 Dec 2021 FY2022 31 Dec 2022 FY2023 31 Dec 2023 FY2024 31 Dec 2024 FY2025 31 Dec 2025
Margins
−13.3% −10.6% −9.1% −9.9% −6.0% 3.9% 7.3% 1.8% 1.1% 0.2%
−17.1% −13.5% −0.2% −11.3% −10.3% 8.4% 9.4% −1.0% −20.5% −0.6%
n/a −10.9% 6.2% −12.1% −1.0% 7.7% 17.8% −0.8% −16.4% −0.5%
2.0% −9.5% −4.7% 4.2% −6.0% −2.5% 11.1% 4.0% −3.6% −2.8%
Spending
n/a n/a n/a 11.2% 12.2% 9.2% 10.6% 10.8% 12.3% 13.9%
1.7% 1.5% 1.5% 1.3% 1.5% 1.6% 2.8% 1.5% 2.0% 1.7%
n/a n/a n/a n/a n/a 7.9% −90.4% n/a n/a n/a
Returns
n/a n/a n/a n/a n/a n/a 195.5% −7.9% −139.7% −4.0%
n/a −32.0% 14.0% −23.8% −1.4% 13.9% 30.7% −1.3% −29.8% −0.9%
Balance and payout
0.00 n/a n/a n/a n/a n/a 0.00 n/a n/a n/a
98.8% 126.5% 107.6% 136.3% 136.3% 113.9% 84.3% 83.8% 78.7% 77.6%
66.9% n/a n/a n/a n/a n/a 0.0% 30.9% n/a n/a