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MediaAlpha, Inc.

MAX Clue Score62
United States Fiscal year ends December CIK 0001818383
$10.09 -5.52% Close, 9 Oct 2026
Alert on the numbers Alert on insider trades
Price $10.09 −42.77% Close, 9 Oct 2026

Closing prices at the end of each trading day, from 28 Oct 2020. Not a live quote. Adjusted for share splits, so the line has no step at a split; dividends are not added back. P/E and P/FCF are the market value over the last full fiscal year's net income or free cash flow, as public on each day, so they step once a year when the annual report comes out. A hatched band marks a stretch with none: a year of net loss, or of cash burnt.

Revenue and profit

What the business sells, and what is left of it. Point at a year for the detail.
RevenueOperating incomeNet income
Fiscal year 2018Revenue296.9Operating income19.3Net income18.1Fiscal year 2019Revenue408.0 +37.4%Operating income24.8Net income17.8 −1.7%Fiscal year 2020Revenue584.8 +43.3%Operating income19.5Net income−4.4 −124.5%EPS, diluted−0.14Fiscal year 2021Revenue645.3 +10.3%Operating income2.1Net income−5.3EPS, diluted−0.19Fiscal year 2022Revenue459.1 −28.9%Operating income−35.4Net income−57.7EPS, diluted−1.37Fiscal year 2023Revenue388.1 −15.4%Operating income−39.9Net income−40.4EPS, diluted−0.89Fiscal year 2024Revenue864.7 +122.8%Operating income42.7Net income16.6EPS, diluted0.31Fiscal year 2025Revenue1,113.6 +28.8%Operating income22.1Net income25.6 +54.1%EPS, diluted0.39
FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Revenue 296.9 408.0 584.8 645.3 459.1 388.1 864.7 1,113.6
Growth +37.4% +43.3% +10.3% −28.9% −15.4% +122.8% +28.8%
Operating income 19.3 24.8 19.5 2.1 −35.4 −39.9 42.7 22.1
Net income 18.1 17.8 −4.4 −5.3 −57.7 −40.4 16.6 25.6
Growth −1.7% −124.5% +54.1%
EPS, diluted n/a n/a −0.14 −0.19 −1.37 −0.89 0.31 0.39

Margins

How much of each dollar of revenue it keeps. Point at a year for the detail.
Operating marginNet margin
Fiscal year 2018Operating margin6.5%Net margin6.1%Free cash flow margin7.4%Fiscal year 2019Operating margin6.1%Net margin4.4%Free cash flow margin5.4%Fiscal year 2020Operating margin3.3%Net margin−0.7%Free cash flow margin8.7%Fiscal year 2021Operating margin0.3%Net margin−0.8%Free cash flow margin4.3%Fiscal year 2022Operating margin−7.7%Net margin−12.6%Free cash flow margin6.1%Fiscal year 2023Operating margin−10.3%Net margin−10.4%Free cash flow margin5.2%Fiscal year 2024Operating margin4.9%Net margin1.9%Free cash flow margin5.3%Fiscal year 2025Operating margin2.0%Net margin2.3%Free cash flow margin5.9%
FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Operating margin 6.5% 6.1% 3.3% 0.3% −7.7% −10.3% 4.9% 2.0%
Net margin 6.1% 4.4% −0.7% −0.8% −12.6% −10.4% 1.9% 2.3%
Free cash flow margin 7.4% 5.4% 8.7% 4.3% 6.1% 5.2% 5.3% 5.9%

Cash flow

The cash the business makes, what it reinvests, and what it hands back. Point at a year for the detail.
Operating cash flowCapital expenditureFree cash flow
Fiscal year 2018Operating cash flow22.6Capital expenditure−0.6Free cash flow22.0Fiscal year 2019Operating cash flow22.1Capital expenditure−0.1Free cash flow22.0 −0.1%Fiscal year 2020Operating cash flow51.4Capital expenditure−0.3Free cash flow51.1 +132.4%Fiscal year 2021Operating cash flow28.6Capital expenditure−0.7Free cash flow28.0 −45.3%Fiscal year 2022Operating cash flow28.3Capital expenditure−0.1Free cash flow28.2 +0.7%Fiscal year 2023Operating cash flow20.2Capital expenditure−0.1Free cash flow20.2 −28.5%Fiscal year 2024Operating cash flow45.9Capital expenditure−0.3Free cash flow45.6 +126.3%Fiscal year 2025Operating cash flow65.6Capital expenditure−0.3Free cash flow65.3 +43.1%
FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Operating cash flow 22.6 22.1 51.4 28.6 28.3 20.2 45.9 65.6
Capital expenditure −0.6 −0.1 −0.3 −0.7 −0.1 −0.1 −0.3 −0.3
Free cash flow 22.0 22.0 51.1 28.0 28.2 20.2 45.6 65.3
Growth −0.1% +132.4% −45.3% +0.7% −28.5% +126.3% +43.1%

Balance sheet

What it holds against what it owes, at each year end. Point at a year for the detail.
CashTotal debt
Fiscal year 2018Cash5.7Shareholders’ equity40.5Fiscal year 2019Cash10.0Total debt97.5Net cash (debt)−87.5Shareholders’ equity−113.6Fiscal year 2020Cash23.6Total debt182.7Net cash (debt)−159.1Shareholders’ equity−33.8Fiscal year 2021Cash50.6Total debt186.8Net cash (debt)−136.2Shareholders’ equity−4.3Fiscal year 2022Cash14.5Total debt183.1Net cash (debt)−168.5Shareholders’ equity−16.0Fiscal year 2023Cash17.3Total debt174.3Net cash (debt)−157.0Shareholders’ equity−10.3Fiscal year 2024Cash43.3Total debt162.4Net cash (debt)−119.2Shareholders’ equity2.4Debt to equity68.31Fiscal year 2025Cash46.9Total debt153.4Net cash (debt)−106.5Shareholders’ equity4.2Debt to equity36.88
FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Cash 5.7 10.0 23.6 50.6 14.5 17.3 43.3 46.9
Total debt n/a 97.5 182.7 186.8 183.1 174.3 162.4 153.4
Net cash (debt) n/a −87.5 −159.1 −136.2 −168.5 −157.0 −119.2 −106.5
Shareholders’ equity 40.5 −113.6 −33.8 −4.3 −16.0 −10.3 2.4 4.2
Debt to equity n/a n/a n/a n/a n/a n/a 68.31 36.88

In millions of USD, except per-share figures and ratios. Fiscal years, as last filed with the SEC.

Financial statements FY2025 · 10-K

Income statement

In millions of USD, except per-share figures; shares in millions. Fiscal years ending December, each column as last filed with the SEC.
Click a line to chart it
Fiscal year FY2018 31 Dec 2018 FY2019 31 Dec 2019 FY2020 31 Dec 2020 FY2021† 31 Dec 2021 FY2022 31 Dec 2022 FY2023 31 Dec 2023 FY2024 31 Dec 2024 FY2025 31 Dec 2025
Revenue and profit
296.9 408.0 584.8 645.3 459.1 388.1 864.7 1,113.6
Growth +37.4% +43.3% +10.3% −28.9% −15.4% +122.8% +28.8%
247.7 342.9 499.4 543.8 389.0 321.4 721.1 946.1
10.3 7.0 12.4 15.2 21.1 18.5 19.8 21.4
7.8 19.4 32.9 61.4 55.6 62.7 56.4 89.6
19.3 24.8 19.5 2.1 −35.4 −39.9 42.7 22.1
Growth +28.6% −21.4% −89.0% −1,746.8% −48.2%
18.1 17.8 9.3 −9.5 30.5 −57.0 23.5 −111.1
n/a 0.0 −1.3 −1.0 102.9 −0.5 1.4 −137.8
18.1 17.8 −4.4 −5.3 −57.7 −40.4 16.6 25.6
Growth −1.7% −124.5% +54.1%
Per share
n/a n/a −0.14 −0.14 −1.37 −0.89 0.31 0.46
n/a n/a −0.14 −0.19 −1.37 −0.89 0.31 0.39
Growth +25.8%
n/a n/a 32.1 37.3 41.9 45.6 53.0 56.2
n/a n/a 32.1 61.3 41.9 45.6 53.0 66.8
Growth +90.6% −31.5% +8.7% +16.4% +25.9%

† The diluted share count jumps at 2021, so per-share figures either side of that column are not comparable. Usually a split, but the break lands on the restatement boundary rather than on the split date, because every column is that period’s latest filing.

Five years in brief

Worked out from the figures above, not from a press release
  • Revenue grew 13.7% a year over five years.
  • Operating margin is down 1.4 points on five years ago, at 2.0%.
  • A net loss in 4 of 8 years on file.