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NU SKIN ENTERPRISES, INC.

NUS Clue Score52
United States Fiscal year ends December CIK 0001021561
$4.87 +2.74% Close, 12 Oct 2026
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Price $4.87 −87.91% Close, 12 Oct 2026

Closing prices at the end of each trading day, from 13 Oct 2016. Not a live quote. Adjusted for share splits, so the line has no step at a split; dividends are not added back. P/E and P/FCF are the market value over the last full fiscal year's net income or free cash flow, as public on each day, so they step once a year when the annual report comes out. A hatched band marks a stretch with none: a year of net loss, or of cash burnt.

Revenue and profit

What the business sells, and what is left of it. Point at a year for the detail.
RevenueOperating incomeNet income
Fiscal year 2016Revenue2,207.8Operating income231.1Net income143.1EPS, diluted2.55Fiscal year 2017Revenue2,279.1 +3.2%Operating income274.5Net income129.4 −9.5%EPS, diluted2.36 −7.5%Fiscal year 2018Revenue2,679.0 +17.5%Operating income240.9Net income121.9 −5.8%EPS, diluted2.16 −8.5%Fiscal year 2019Revenue2,420.4 −9.7%Operating income267.4Net income173.6 +42.4%EPS, diluted3.10 +43.5%Fiscal year 2020Revenue2,581.9 +6.7%Operating income257.6Net income191.4 +10.3%EPS, diluted3.63 +17.1%Fiscal year 2021Revenue2,695.7 +4.4%Operating income234.0Net income147.3 −23.0%EPS, diluted2.86 −21.2%Fiscal year 2022Revenue2,225.7 −17.4%Operating income110.8Net income104.8 −28.9%EPS, diluted2.07 −27.6%Fiscal year 2023Revenue1,969.1 −11.5%Operating income48.3Net income8.6 −91.8%EPS, diluted0.17 −91.8%Fiscal year 2024Revenue1,732.1 −12.0%Operating income−151.6Net income−146.6 −1,805.6%EPS, diluted−2.95 −1,835.3%Fiscal year 2025Revenue1,485.2 −14.3%Operating income65.8Net income160.2EPS, diluted3.18
FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Revenue 2,207.8 2,279.1 2,679.0 2,420.4 2,581.9 2,695.7 2,225.7 1,969.1 1,732.1 1,485.2
Growth +3.2% +17.5% −9.7% +6.7% +4.4% −17.4% −11.5% −12.0% −14.3%
Operating income 231.1 274.5 240.9 267.4 257.6 234.0 110.8 48.3 −151.6 65.8
Net income 143.1 129.4 121.9 173.6 191.4 147.3 104.8 8.6 −146.6 160.2
Growth −9.5% −5.8% +42.4% +10.3% −23.0% −28.9% −91.8% −1,805.6%
EPS, diluted 2.55 2.36 2.16 3.10 3.63 2.86 2.07 0.17 −2.95 3.18
Growth −7.5% −8.5% +43.5% +17.1% −21.2% −27.6% −91.8% −1,835.3%

Margins

How much of each dollar of revenue it keeps. Point at a year for the detail.
Gross marginOperating marginNet margin
Fiscal year 2016Gross margin77.3%Operating margin10.5%Net margin6.5%Free cash flow margin10.2%Fiscal year 2017Gross margin78.0%Operating margin12.0%Net margin5.7%Free cash flow margin10.6%Fiscal year 2018Gross margin76.3%Operating margin9.0%Net margin4.5%Free cash flow margin4.9%Fiscal year 2019Gross margin76.0%Operating margin11.0%Net margin7.2%Free cash flow margin4.6%Fiscal year 2020Gross margin74.5%Operating margin10.0%Net margin7.4%Free cash flow margin12.2%Fiscal year 2021Gross margin75.0%Operating margin8.7%Net margin5.5%Free cash flow margin2.7%Fiscal year 2022Gross margin71.7%Operating margin5.0%Net margin4.7%Free cash flow margin2.2%Fiscal year 2023Gross margin68.9%Operating margin2.5%Net margin0.4%Free cash flow margin3.1%Fiscal year 2024Gross margin68.2%Operating margin−8.8%Net margin−8.5%Free cash flow margin4.1%Fiscal year 2025Gross margin69.4%Operating margin4.4%Net margin10.8%Free cash flow margin3.1%
FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Gross margin 77.3% 78.0% 76.3% 76.0% 74.5% 75.0% 71.7% 68.9% 68.2% 69.4%
Operating margin 10.5% 12.0% 9.0% 11.0% 10.0% 8.7% 5.0% 2.5% −8.8% 4.4%
Net margin 6.5% 5.7% 4.5% 7.2% 7.4% 5.5% 4.7% 0.4% −8.5% 10.8%
Free cash flow margin 10.2% 10.6% 4.9% 4.6% 12.2% 2.7% 2.2% 3.1% 4.1% 3.1%

Cash flow

The cash the business makes, what it reinvests, and what it hands back. Point at a year for the detail.
Operating cash flowCapital expenditureFree cash flow
Fiscal year 2016Operating cash flow275.3Capital expenditure−50.2Free cash flow225.0Buybacks−247.2Dividends paid−78.4Fiscal year 2017Operating cash flow302.6Capital expenditure−60.2Free cash flow242.4 +7.7%Buybacks−71.7Dividends paid−76.1Fiscal year 2018Operating cash flow202.7Capital expenditure−70.4Free cash flow132.4 −45.4%Buybacks−69.6Dividends paid−80.6Fiscal year 2019Operating cash flow177.9Capital expenditure−66.1Free cash flow111.9 −15.5%Buybacks−0.8Dividends paid−82.2Fiscal year 2020Operating cash flow379.1Capital expenditure−63.8Free cash flow315.3 +181.9%Buybacks−144.3Dividends paid−78.4Fiscal year 2021Operating cash flow141.6Capital expenditure−68.6Free cash flow73.0 −76.9%Buybacks−80.4Dividends paid−76.3Fiscal year 2022Operating cash flow108.1Capital expenditure−59.1Free cash flow49.0 −32.8%Buybacks−70.0Dividends paid−77.0Fiscal year 2023Operating cash flow118.6Capital expenditure−58.5Free cash flow60.1 +22.7%Buybacks−13.0Dividends paid−77.6Fiscal year 2024Operating cash flow111.7Capital expenditure−41.6Free cash flow70.2 +16.6%Buybacks0.0Dividends paid−11.9Fiscal year 2025Operating cash flow80.3Capital expenditure−34.3Free cash flow46.0 −34.4%Buybacks−20.0Dividends paid−11.8
FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Operating cash flow 275.3 302.6 202.7 177.9 379.1 141.6 108.1 118.6 111.7 80.3
Capital expenditure −50.2 −60.2 −70.4 −66.1 −63.8 −68.6 −59.1 −58.5 −41.6 −34.3
Free cash flow 225.0 242.4 132.4 111.9 315.3 73.0 49.0 60.1 70.2 46.0
Growth +7.7% −45.4% −15.5% +181.9% −76.9% −32.8% +22.7% +16.6% −34.4%
Buybacks −247.2 −71.7 −69.6 −0.8 −144.3 −80.4 −70.0 −13.0 0.0 −20.0
Dividends paid −78.4 −76.1 −80.6 −82.2 −78.4 −76.3 −77.0 −77.6 −11.9 −11.8

Balance sheet

What it holds against what it owes, at each year end. Point at a year for the detail.
CashTotal debt
Fiscal year 2016Cash357.2Total debt416.9Net cash (debt)−59.6Shareholders’ equity664.1Debt to equity0.63Fiscal year 2017Cash426.4Total debt388.6Net cash (debt)37.8Shareholders’ equity704.6Debt to equity0.55Fiscal year 2018Cash386.9Total debt430.5Net cash (debt)−43.6Shareholders’ equity781.9Debt to equity0.55Fiscal year 2019Cash335.6Total debt362.0Net cash (debt)−26.3Shareholders’ equity875.3Debt to equity0.41Fiscal year 2020Cash402.7Total debt335.4Net cash (debt)67.3Shareholders’ equity894.3Debt to equity0.38Fiscal year 2021Cash339.6Total debt376.3Net cash (debt)−36.7Shareholders’ equity912.8Debt to equity0.41Fiscal year 2022Cash264.7Total debt402.5Net cash (debt)−137.7Shareholders’ equity897.3Debt to equity0.45Fiscal year 2023Cash256.1Total debt503.0Net cash (debt)−247.0Shareholders’ equity822.0Debt to equity0.61Fiscal year 2024Cash186.9Total debt393.6Net cash (debt)−206.7Shareholders’ equity651.5Debt to equity0.60Fiscal year 2025Cash238.6Total debt224.2Net cash (debt)14.4Shareholders’ equity805.2Debt to equity0.28
FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Cash 357.2 426.4 386.9 335.6 402.7 339.6 264.7 256.1 186.9 238.6
Total debt 416.9 388.6 430.5 362.0 335.4 376.3 402.5 503.0 393.6 224.2
Net cash (debt) −59.6 37.8 −43.6 −26.3 67.3 −36.7 −137.7 −247.0 −206.7 14.4
Shareholders’ equity 664.1 704.6 781.9 875.3 894.3 912.8 897.3 822.0 651.5 805.2
Debt to equity 0.63 0.55 0.55 0.41 0.38 0.41 0.45 0.61 0.60 0.28

In millions of USD, except per-share figures and ratios. Fiscal years, as last filed with the SEC.

Financial statements FY2025 · 10-K

Ratios

Percentages worked out from the filed figures; debt to equity in times. Fiscal years ending December, each column as last filed with the SEC.
Click a line to chart it
Fiscal year FY2016 31 Dec 2016 FY2017 31 Dec 2017 FY2018 31 Dec 2018 FY2019 31 Dec 2019 FY2020 31 Dec 2020 FY2021 31 Dec 2021 FY2022 31 Dec 2022 FY2023 31 Dec 2023 FY2024 31 Dec 2024 FY2025 31 Dec 2025
Margins
77.3% 78.0% 76.3% 76.0% 74.5% 75.0% 71.7% 68.9% 68.2% 69.4%
10.5% 12.0% 9.0% 11.0% 10.0% 8.7% 5.0% 2.5% −8.8% 4.4%
9.6% 11.7% 8.2% 10.5% 9.9% 8.6% 4.0% 1.3% −10.1% 13.2%
6.5% 5.7% 4.5% 7.2% 7.4% 5.5% 4.7% 0.4% −8.5% 10.8%
10.2% 10.6% 4.9% 4.6% 12.2% 2.7% 2.2% 3.1% 4.1% 3.1%
Spending
1.1% 1.0% 0.9% 1.2% 0.9% 1.0% 1.0% 1.1% 0.8% 0.7%
25.1% 24.8% 24.7% 25.4% 24.7% 24.3% 25.0% 27.8% 27.7% 29.1%
2.3% 2.6% 2.6% 2.7% 2.5% 2.5% 2.7% 3.0% 2.4% 2.3%
32.8% 51.3% 44.5% 32.0% 25.3% 36.6% −17.8% 67.7% n/a 18.3%
Returns
21.5% 18.4% 15.6% 19.8% 21.4% 16.1% 11.7% 1.0% −22.5% 19.9%
9.7% 8.1% 7.2% 9.8% 9.8% 7.7% 5.8% 0.5% −10.0% 11.4%
Balance and payout
0.63 0.55 0.55 0.41 0.38 0.41 0.45 0.61 0.60 0.28
54.9% 55.7% 53.9% 50.5% 54.3% 52.1% 50.7% 54.6% 55.7% 42.7%
54.8% 58.8% 66.1% 47.4% 41.0% 51.8% 73.5% 903.1% n/a 7.4%
144.7% 61.0% 113.4% 74.2% 70.6% 214.7% 300.1% 150.7% 17.0% 69.3%