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Stocks · Consumer discretionary · Household Furniture

Purple Innovation, Inc.

PRPL Clue Score25
United States Fiscal year ends December CIK 0001643953
$1.87 -0.53% Close, 9 Oct 2026
Alert on the numbers Alert on insider trades
Price $1.87 −90.95% Close, 9 Oct 2026

Closing prices at the end of each trading day, from 5 Feb 2018. Not a live quote. Adjusted for share splits, so the line has no step at a split; dividends are not added back. P/E and P/FCF are the market value over the last full fiscal year's net income or free cash flow, as public on each day, so they step once a year when the annual report comes out. A hatched band marks a stretch with none: a year of net loss, or of cash burnt.

Revenue and profit

What the business sells, and what is left of it. Point at a year for the detail.
RevenueOperating incomeNet income
Fiscal year 2017Revenue196.9Operating income−8.7Net income−8.8EPS, diluted−1.05Fiscal year 2018Revenue285.8 +45.2%Operating income−16.9Net income−4.3EPS, diluted−0.51Fiscal year 2019Revenue428.4 +49.9%Operating income16.2Net income−22.6EPS, diluted−2.26Fiscal year 2020Revenue648.5 +51.4%Operating income71.2Net income−236.9EPS, diluted−6.04Fiscal year 2021Revenue725.0 +11.8%Operating income−24.6Net income3.1EPS, diluted−0.31Fiscal year 2022Revenue573.2 −20.9%Operating income−42.8Net income−92.5 −3,069.5%EPS, diluted−1.13Fiscal year 2023Fiscal year 2023Revenue510.5Operating income−113.7Net income−120.8EPS, diluted1.17Fiscal year 2024Revenue487.9 −4.4%Operating income−92.2Net income−97.9EPS, diluted0.91Fiscal year 2025Revenue468.7 −3.9%Operating income−43.0Net income−51.4EPS, diluted0.48
FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2023FY2024FY2025
Revenue 196.9 285.8 428.4 648.5 725.0 573.2 n/a 510.5 487.9 468.7
Growth +45.2% +49.9% +51.4% +11.8% −20.9% −4.4% −3.9%
Operating income −8.7 −16.9 16.2 71.2 −24.6 −42.8 n/a −113.7 −92.2 −43.0
Net income −8.8 −4.3 −22.6 −236.9 3.1 −92.5 n/a −120.8 −97.9 −51.4
Growth −3,069.5%
EPS, diluted −1.05 −0.51 −2.26 −6.04 −0.31 −1.13 n/a 1.17 0.91 0.48

Margins

How much of each dollar of revenue it keeps. Point at a year for the detail.
Gross marginOperating marginNet margin
Fiscal year 2017Gross margin43.2%Operating margin−4.4%Net margin−4.5%Free cash flow margin−1.3%Fiscal year 2018Gross margin39.4%Operating margin−5.9%Net margin−1.5%Free cash flow margin−11.5%Fiscal year 2019Gross margin44.1%Operating margin3.8%Net margin−5.3%Free cash flow margin2.9%Fiscal year 2020Gross margin47.0%Operating margin11.0%Net margin−36.5%Free cash flow margin8.2%Fiscal year 2021Gross margin40.5%Operating margin−3.4%Net margin0.4%Free cash flow margin−11.7%Fiscal year 2022Gross margin36.3%Operating margin−7.5%Net margin−16.1%Free cash flow margin−11.2%Fiscal year 2023Fiscal year 2023Gross margin33.7%Operating margin−22.3%Net margin−23.7%Free cash flow margin−13.5%Fiscal year 2024Gross margin37.1%Operating margin−18.9%Net margin−20.1%Free cash flow margin−5.1%Fiscal year 2025Gross margin40.2%Operating margin−9.2%Net margin−11.0%Free cash flow margin−8.9%
FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2023FY2024FY2025
Gross margin 43.2% 39.4% 44.1% 47.0% 40.5% 36.3% n/a 33.7% 37.1% 40.2%
Operating margin −4.4% −5.9% 3.8% 11.0% −3.4% −7.5% n/a −22.3% −18.9% −9.2%
Net margin −4.5% −1.5% −5.3% −36.5% 0.4% −16.1% n/a −23.7% −20.1% −11.0%
Free cash flow margin −1.3% −11.5% 2.9% 8.2% −11.7% −11.2% n/a −13.5% −5.1% −8.9%

Cash flow

The cash the business makes, what it reinvests, and what it hands back. Point at a year for the detail.
Operating cash flowCapital expenditureFree cash flow
Fiscal year 2017Operating cash flow5.0Capital expenditure−7.6Free cash flow−2.6Buybacks−34.2Fiscal year 2018Operating cash flow−21.7Capital expenditure−11.3Free cash flow−33.0Fiscal year 2019Operating cash flow22.9Capital expenditure−10.5Free cash flow12.4Buybacks−0.1Fiscal year 2020Operating cash flow81.3Capital expenditure−27.9Free cash flow53.4 +329.7%Fiscal year 2021Operating cash flow−30.9Capital expenditure−53.9Free cash flow−84.8 −258.9%Fiscal year 2022Operating cash flow−28.8Capital expenditure−35.4Free cash flow−64.1Dividends paid−0.1Fiscal year 2023Fiscal year 2023Operating cash flow−54.7Capital expenditure−14.4Free cash flow−69.1Fiscal year 2024Operating cash flow−17.9Capital expenditure−7.2Free cash flow−25.1Fiscal year 2025Operating cash flow−33.8Capital expenditure−8.1Free cash flow−41.9
FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2023FY2024FY2025
Operating cash flow 5.0 −21.7 22.9 81.3 −30.9 −28.8 n/a −54.7 −17.9 −33.8
Capital expenditure −7.6 −11.3 −10.5 −27.9 −53.9 −35.4 n/a −14.4 −7.2 −8.1
Free cash flow −2.6 −33.0 12.4 53.4 −84.8 −64.1 n/a −69.1 −25.1 −41.9
Growth +329.7% −258.9%
Buybacks −34.2 n/a −0.1 n/a n/a n/a n/a n/a n/a n/a
Dividends paid n/a n/a n/a n/a n/a −0.1 n/a n/a n/a n/a

Balance sheet

What it holds against what it owes, at each year end. Point at a year for the detail.
CashTotal debt
Fiscal year 2017Cash3.6Total debt8.0Net cash (debt)−4.4Shareholders’ equity5.0Debt to equity1.60Fiscal year 2018Cash12.2Total debt26.6Net cash (debt)−14.4Shareholders’ equity−0.7Fiscal year 2019Cash33.5Total debt35.4Net cash (debt)−1.9Shareholders’ equity−26.2Fiscal year 2020Cash123.0Total debt45.4Net cash (debt)77.5Shareholders’ equity67.2Debt to equity0.68Fiscal year 2021Cash91.6Total debt96.4Net cash (debt)−4.8Shareholders’ equity145.8Debt to equity0.66Fiscal year 2022Cash41.8Total debt23.7Net cash (debt)18.1Shareholders’ equity174.3Debt to equity0.14Fiscal year 2023Cash54.5Shareholders’ equity213.0Fiscal year 2023Cash26.9Total debt53.8Net cash (debt)−27.0Shareholders’ equity115.4Debt to equity0.47Fiscal year 2024Cash29.0Total debt126.1Net cash (debt)−97.1Shareholders’ equity20.2Debt to equity6.24Fiscal year 2025Cash24.3Total debt126.7Net cash (debt)−102.3Shareholders’ equity−29.7
FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2023FY2024FY2025
Cash 3.6 12.2 33.5 123.0 91.6 41.8 54.5 26.9 29.0 24.3
Total debt 8.0 26.6 35.4 45.4 96.4 23.7 n/a 53.8 126.1 126.7
Net cash (debt) −4.4 −14.4 −1.9 77.5 −4.8 18.1 n/a −27.0 −97.1 −102.3
Shareholders’ equity 5.0 −0.7 −26.2 67.2 145.8 174.3 213.0 115.4 20.2 −29.7
Debt to equity 1.60 n/a n/a 0.68 0.66 0.14 n/a 0.47 6.24 n/a

In millions of USD, except per-share figures and ratios. Fiscal years, as last filed with the SEC.

Financial statements FY2025 · 10-K

Income statement

In millions of USD, except per-share figures; shares in millions. Fiscal years ending December, each column as last filed with the SEC.
Click a line to chart it
Fiscal year FY2016 31 Dec 2016 FY2017† 31 Dec 2017 FY2018 31 Dec 2018 FY2019† 31 Dec 2019 FY2020† 31 Dec 2020 FY2021† 31 Dec 2021 FY2022 31 Dec 2022 FY2023 31 Mar 2023 FY2023 31 Dec 2023 FY2024 31 Dec 2024 FY2025 31 Dec 2025
Revenue and profit
n/a 196.9 285.8 428.4 648.5 725.0 573.2 n/a 510.5 487.9 468.7
Growth +45.2% +49.9% +51.4% +11.8% −20.9% −4.4% −3.9%
n/a 111.8 173.2 239.4 343.4 431.3 365.1 n/a 338.7 306.7 280.2
n/a 85.0 112.6 189.0 305.1 293.7 208.1 n/a 171.8 181.1 188.6
Growth +32.4% +67.8% +61.5% −3.7% −29.2% +5.4% +4.1%
n/a 1.4 2.1 3.9 6.0 6.9 8.8 n/a 11.9 13.0 9.6
2.7 13.2 23.6 26.9 39.9 72.1 76.7 n/a 84.4 69.1 63.6
−2.7 −8.7 −16.9 16.2 71.2 −24.6 −42.8 n/a −113.7 −92.2 −43.0
Growth +339.3% −134.5%
−2.3 1.2 −19.6 −30.5 −273.5 1.4 120.4 n/a −121.2 −98.0 −51.3
n/a 0.4 n/a 0.4 −43.7 −1.5 213.2 0.0 0.0 0.1 0.2
−2.3 −8.8 −4.3 −22.6 −236.9 3.1 −92.5 n/a −120.8 −97.9 −51.4
Growth −3,069.5%
Per share
−0.49 −1.05 −0.51 −2.26 −6.04 0.05 −1.13 n/a 1.17 0.91 0.48
−0.49 −1.05 −0.51 −2.26 −6.04 −0.31 −1.13 n/a 1.17 0.91 0.48
Growth −22.2% −47.3%
4.8 5.0 n/a 10.0 39.2 65.9 81.8 n/a 103.6 107.1 108.1
4.8 17.7 n/a 10.0 39.2 67.3 81.8 n/a 103.9 107.3 108.2
Growth +269.5% +292.0% +71.6% +21.5% +3.3% +0.9%

† The diluted share count jumps at 2017 and 2019 and 2020 and 2021, so per-share figures either side of that column are not comparable. Usually a split, but the break lands on the restatement boundary rather than on the split date, because every column is that period’s latest filing.

Five years in brief

Worked out from the figures above, not from a press release
  • Revenue shrank 6.3% a year over five years.
  • Operating margin is down 20.2 points on five years ago, at -9.2%.
  • A net loss in 9 of 10 years on file.