HARLEY-DAVIDSON, INC. (HOG) insider trading

By person

40 insiders · 100 transactions

2.0×

Artie Starrs holds only 2.0 times base salary in stock. $610.75K of shares against $304.00K in salary for 2025.

Salary from the company's own proxy. The shares are what Artie Starrs last reported holding, valued at $24.43, the price Common Stock was last bought or sold at on the open market here, on 1 Oct 2026.

Insider

Role

Bought

Sold

Net

Holding

Of company

Worth

Change

John A Olin

Former SVP & CFO

$256.77K (1)

$7.82M (8) scheduled

−$7.56M

948

0.0009%

$23.16K

−97.8%

Jochen Zeitz

President and CEO

$7.07M (5)

$231.95K (3)

+$6.84M

656,158

0.6305%

$16.03M

—

Donald A James

Director

—

$5.69M (1)

−$5.69M

217,311

0.2088%

$5.31M

−31.5%

Lawrence G Hund

Chief Commercial Officer

—

$5.20M (8) scheduled

−$5.20M

40,430

0.0388%

$987.70K

+573.4%

Michelle Kumbier

SVP, Motor Co. Product & Ops

—

$987.95K (2)

−$987.95K

19,206

0.0185%

$469.19K

+550.7%

Daniel J Nova

Director

$982.70K (1)

—

+$982.70K

52,773

0.0507%

$1.29M

—

Matthew S Levatich

President & CEO

—

$940.39K (1) scheduled

−$940.39K

165,682

0.1592%

$4.05M

+185.0%

Paul J Jones

VP & Chief Legal Officer

—

$755.96K (6)

−$755.96K

2,642

0.0025%

$64.54K

0.0%

Mark R Kornetzke

Chief Accounting Officer

—

$632.36K (6)

−$632.36K

10,432

0.0100%

$254.87K

+286.9%

Artie Starrs

President & CEO

$545.44K (2)

—

+$545.44K

25,000

0.0240%

$610.75K

—

Joanne M Bischmann

Vice President, Communications

—

$354.15K (2) scheduled

−$354.15K

9,410

0.0090%

$229.89K

+55.0%

Jonathan R Root

CFO and CCO

—

$344.44K (7) scheduled

−$344.44K

40,039

0.0385%

$978.15K

+139.7%

Luke Christopher Mansfield

Chief Commercial Officer

$24.78K (1)

$355.22K (2)

−$330.44K

12,468

0.0120%

$304.60K

−7.9%

Rafeh Masood

Director

$199.77K (4)

—

+$199.77K

13,495

0.0130%

$329.68K

—

Gayle Littleton

CLO, CCO, CAO & Corp Sec

$197.85K (1)

—

+$197.85K

7,500

0.0072%

$183.23K

—

Charles Do

Sr. Vice President, HDFSI

—

$182.25K (2)

−$182.25K

183

0.0002%

$4.47K

0.0%

Tchernavia Rocker

VP-Human Resources

—

$145.59K (2)

−$145.59K

4,766

0.0046%

$116.43K

0.0%

Maryrose Sylvester

Director

—

$137.97K (1)

−$137.97K

27,890

0.0268%

$681.35K

+2,407%

Jr James D Farley

Director

—

$120.78K (1)

−$120.78K

22,220

0.0214%

$542.84K

—

Lori Ann Flees

Director

$75.55K (1)

—

+$75.55K

17,223

0.0165%

$420.76K

+244.5%

James Darrell Thomas

VP/Treasurer

—

$57.62K (1) scheduled

−$57.62K

32,773

0.0315%

$800.64K

+37.9%

Paul J Krause

Chief Legal Officer

—

$40.66K (1) scheduled

−$40.66K

30,544

0.0293%

$746.19K

+2,346%

Troy Alstead

Director

$530.90 (1)

$520.00 (1)

+$10.90

41,249

0.0396%

$1.01M

—

Norman Thomas Linebarger

Director

—

29,066

0.0279%

$710.07K

+4,284%

Jagdish Krishnan

Chief Digital Officer

—

28,129

0.0270%

$687.19K

+20,892%

Amy Giuffre

VP & Chief Communications Ofcr

—

20,630

0.0198%

$503.98K

+5.6%

R John Anderson

Director

—

17,300

0.0166%

$422.65K

+253.5%

Bryan Niketh

Chief Operations Officer

—

16,966

0.0163%

$414.49K

+212.4%

Tori Termaat

Chief Human Resources Officer

—

16,761

0.0161%

$409.47K

+709.7%

Glen Koval

SVP Motorcycle Development

—

13,898

0.0134%

$339.53K

—

Coyne Edel M. O'Sullivan

Chief Commercial Officer

—

9,482

0.0091%

$231.65K

—

Julie M Anding

Chief Administrative Officer

—

8,471

0.0081%

$206.95K

+413.3%

Allan C. Golston

Director

—

7,310

0.0070%

$178.58K

—

Gina M Goetter

Chief Financial Officer

—

5,434

0.0052%

$132.75K

+2,326%

Sara L Levinson

Director

—

4,846

0.0047%

$118.39K

0.0%

Michael J Cave

Director

—

3,676

0.0035%

$89.81K

—

Sean Cummings

SVP, Global Demand

—

2,593

0.0025%

$63.35K

+141.9%

Matthew J Reintjes

Director

—

2,479

0.0024%

$60.56K

—

Bryan Andrew Beck

Chief Accounting Officer

—

1,377

0.0013%

$33.64K

—

Heather June Malenshek

Sr. VP, Marketing & Branding

—

981

0.0009%

$23.97K

0.0%

HARLEY-DAVIDSON, INC.

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