Stocks · Consumer discretionary · Motorcycles, Bicycles & Parts

HARLEY-DAVIDSON, INC.

HOG Clue Score49
United States Fiscal year ends December CIK 0000793952
26.90
+0.56%
Close, 9 Oct 2026 · USD

Price, with every insider trade on it

Closing prices, 12 months · point at a dot for who traded, or at the line for the close
26.90 on 9 Oct 2026
28 23 17 Oct 2025 Apr 2026 Oct 2026 13 Oct 2025 $26.27 14 Oct 2025 $27.00 15 Oct 2025 $26.89 16 Oct 2025 $26.80 17 Oct 2025 $26.74 20 Oct 2025 $26.68 21 Oct 2025 $27.30 22 Oct 2025 $27.11 23 Oct 2025 $27.63 24 Oct 2025 $28.21 27 Oct 2025 $26.98 28 Oct 2025 $27.36 29 Oct 2025 $26.95 30 Oct 2025 $26.65 31 Oct 2025 $26.98 3 Nov 2025 $27.11 4 Nov 2025 $25.36 5 Nov 2025 $25.43 6 Nov 2025 $25.14 7 Nov 2025 $25.59 10 Nov 2025 $25.24 11 Nov 2025 $25.33 12 Nov 2025 $25.20 13 Nov 2025 $24.81 14 Nov 2025 $24.71 17 Nov 2025 $23.89 18 Nov 2025 $23.75 19 Nov 2025 $22.96 20 Nov 2025 $22.27 21 Nov 2025 $23.44 24 Nov 2025 $24.00 25 Nov 2025 $24.20 26 Nov 2025 $24.40 28 Nov 2025 $24.49 1 Dec 2025 $24.18 2 Dec 2025 $24.21 3 Dec 2025 $24.43 4 Dec 2025 $23.73 5 Dec 2025 $23.36 8 Dec 2025 $22.51 9 Dec 2025 $21.87 10 Dec 2025 $22.44 11 Dec 2025 $22.35 12 Dec 2025 $21.59 15 Dec 2025 $21.37 16 Dec 2025 $21.25 17 Dec 2025 $21.20 18 Dec 2025 $21.24 19 Dec 2025 $21.25 22 Dec 2025 $20.90 23 Dec 2025 $20.73 24 Dec 2025 $20.90 26 Dec 2025 $21.00 29 Dec 2025 $20.82 30 Dec 2025 $20.82 31 Dec 2025 $20.49 2 Jan 2026 $20.64 5 Jan 2026 $20.52 6 Jan 2026 $21.30 7 Jan 2026 $20.88 8 Jan 2026 $21.15 9 Jan 2026 $21.43 12 Jan 2026 $20.82 13 Jan 2026 $21.10 14 Jan 2026 $21.05 15 Jan 2026 $21.07 16 Jan 2026 $20.49 20 Jan 2026 $20.10 21 Jan 2026 $20.54 22 Jan 2026 $20.78 23 Jan 2026 $20.30 26 Jan 2026 $20.02 27 Jan 2026 $19.97 28 Jan 2026 $19.88 29 Jan 2026 $19.71 30 Jan 2026 $19.80 2 Feb 2026 $19.56 3 Feb 2026 $19.92 4 Feb 2026 $20.51 5 Feb 2026 $20.09 6 Feb 2026 $20.49 9 Feb 2026 $20.14 10 Feb 2026 $20.94 11 Feb 2026 $20.58 12 Feb 2026 $19.70 13 Feb 2026 $20.42 17 Feb 2026 $20.35 18 Feb 2026 $20.58 19 Feb 2026 $20.28 20 Feb 2026 $20.11 23 Feb 2026 $19.37 24 Feb 2026 $19.46 25 Feb 2026 $18.68 26 Feb 2026 $18.39 27 Feb 2026 $18.00 2 Mar 2026 $17.77 3 Mar 2026 $18.49 4 Mar 2026 $19.46 5 Mar 2026 $19.08 6 Mar 2026 $19.21 9 Mar 2026 $18.77 10 Mar 2026 $18.91 11 Mar 2026 $18.20 12 Mar 2026 $17.97 13 Mar 2026 $17.63 16 Mar 2026 $17.82 17 Mar 2026 $17.51 18 Mar 2026 $17.19 19 Mar 2026 $17.60 20 Mar 2026 $17.58 23 Mar 2026 $17.79 24 Mar 2026 $18.61 25 Mar 2026 $18.47 26 Mar 2026 $19.49 27 Mar 2026 $19.47 30 Mar 2026 $19.44 31 Mar 2026 $20.22 1 Apr 2026 $20.33 2 Apr 2026 $20.86 6 Apr 2026 $21.00 7 Apr 2026 $21.18 8 Apr 2026 $21.33 9 Apr 2026 $22.66 10 Apr 2026 $22.79 13 Apr 2026 $22.89 14 Apr 2026 $23.17 15 Apr 2026 $22.86 16 Apr 2026 $22.44 17 Apr 2026 $23.49 20 Apr 2026 $23.95 21 Apr 2026 $24.27 22 Apr 2026 $22.93 23 Apr 2026 $23.38 24 Apr 2026 $23.11 27 Apr 2026 $22.97 28 Apr 2026 $23.41 29 Apr 2026 $23.62 30 Apr 2026 $23.89 1 May 2026 $24.48 4 May 2026 $23.21 5 May 2026 $25.11 6 May 2026 $23.84 7 May 2026 $23.64 8 May 2026 $25.42 11 May 2026 $25.53 12 May 2026 $25.33 13 May 2026 $25.60 14 May 2026 $25.65 15 May 2026 $25.19 18 May 2026 $24.35 19 May 2026 $23.36 20 May 2026 $23.85 21 May 2026 $23.20 22 May 2026 $23.73 26 May 2026 $23.21 27 May 2026 $24.15 28 May 2026 $24.11 29 May 2026 $24.18 1 Jun 2026 $24.35 2 Jun 2026 $24.63 3 Jun 2026 $24.25 4 Jun 2026 $24.35 5 Jun 2026 $24.49 8 Jun 2026 $24.91 9 Jun 2026 $25.49 10 Jun 2026 $24.42 11 Jun 2026 $25.74 12 Jun 2026 $25.64 15 Jun 2026 $26.07 16 Jun 2026 $25.62 17 Jun 2026 $25.41 18 Jun 2026 $25.67 22 Jun 2026 $24.69 23 Jun 2026 $25.58 24 Jun 2026 $25.55 25 Jun 2026 $25.46 26 Jun 2026 $25.19 29 Jun 2026 $24.23 30 Jun 2026 $24.46 1 Jul 2026 $24.15 2 Jul 2026 $24.96 6 Jul 2026 $25.32 7 Jul 2026 $25.89 8 Jul 2026 $25.36 9 Jul 2026 $24.85 10 Jul 2026 $25.14 13 Jul 2026 $25.39 14 Jul 2026 $25.08 15 Jul 2026 $25.95 16 Jul 2026 $26.81 17 Jul 2026 $26.58 20 Jul 2026 $27.82 21 Jul 2026 $28.45 22 Jul 2026 $27.62 23 Jul 2026 $26.52 24 Jul 2026 $25.49 27 Jul 2026 $24.79 28 Jul 2026 $25.29 29 Jul 2026 $24.83 30 Jul 2026 $24.64 31 Jul 2026 $24.54 3 Aug 2026 $25.31 4 Aug 2026 $26.51 5 Aug 2026 $26.19 6 Aug 2026 $25.70 7 Aug 2026 $26.01 10 Aug 2026 $26.09 11 Aug 2026 $26.72 12 Aug 2026 $25.97 13 Aug 2026 $27.85 14 Aug 2026 $27.78 17 Aug 2026 $27.03 18 Aug 2026 $27.23 19 Aug 2026 $27.66 20 Aug 2026 $27.63 21 Aug 2026 $28.20 24 Aug 2026 $28.29 25 Aug 2026 $27.49 26 Aug 2026 $27.85 27 Aug 2026 $27.84 28 Aug 2026 $28.10 31 Aug 2026 $27.60 1 Sep 2026 $27.15 2 Sep 2026 $27.81 3 Sep 2026 $27.67 4 Sep 2026 $28.30 8 Sep 2026 $27.18 9 Sep 2026 $26.67 10 Sep 2026 $26.96 11 Sep 2026 $27.87 14 Sep 2026 $27.59 15 Sep 2026 $27.57 16 Sep 2026 $26.84 17 Sep 2026 $26.50 18 Sep 2026 $25.93 21 Sep 2026 $26.21 22 Sep 2026 $26.03 23 Sep 2026 $25.98 24 Sep 2026 $25.52 25 Sep 2026 $25.45 28 Sep 2026 $24.67 29 Sep 2026 $24.82 30 Sep 2026 $24.43 1 Oct 2026 $24.83 2 Oct 2026 $24.55 5 Oct 2026 $26.19 6 Oct 2026 $26.94 7 Oct 2026 $26.95 8 Oct 2026 $26.75 9 Oct 2026 $26.90 Do Charles Sr. Vice President, HDFSI Sold at will $105.51K 7 Nov 2025 · at $25.51 · 95.8% of stake Mansfield Luke Christopher Chief Commercial Officer Sold at will $266.95K 20 Nov 2025 · at $23.21 · 48.8% of stake FARLEY JR JAMES D Director Sold at will $120.78K 25 Feb 2026 · at $18.71 · 28.5% of stake Masood Rafeh Director Bought $49.95K 27 Feb 2026 · at $18.00 · 59.0% of stake Flees Lori Ann Director Bought $75.55K 9 Mar 2026 · at $18.89 · 55.5% of stake Starrs Artie President & CEO Bought $286.50K 9 Mar 2026 · at $19.10 Do Charles Sr. Vice President, HDFSI Sold at will $76.74K 12 Mar 2026 · at $18.10 · 95.9% of stake Krause Paul J Chief Legal Officer Sold on a plan $40.66K 11 May 2026 · at $26.00 · 5.0% of stake Root Jonathan R CFO and CCO Sold on a plan $37.62K 19 May 2026 · at $24.21 · 4.6% of stake Root Jonathan R CFO and CCO Sold on a plan $37.09K 1 Jun 2026 · at $23.87 · 4.8% of stake Root Jonathan R CFO and CCO Sold on a plan $37.98K 1 Jul 2026 · at $24.44 · 5.0% of stake NOVA DANIEL J Director Bought $982.70K 31 Jul 2026 · at $24.57 · 526% of stake Root Jonathan R CFO and CCO Sold on a plan $38.66K 3 Aug 2026 · at $24.88 · 5.3% of stake Starrs Artie President & CEO Bought $258.94K 10 Aug 2026 · at $25.89 · 66.7% of stake Littleton Gayle CLO, CCO, CAO & Corp Sec Bought $197.85K 11 Aug 2026 · at $26.38 Root Jonathan R CFO and CCO Sold on a plan $42.67K 1 Sep 2026 · at $27.46 · 5.6% of stake Root Jonathan R CFO and CCO Sold on a plan $38.09K 1 Oct 2026 · at $24.43 · 5.9% of stake
6 buys4 sales at will7 planned sales

Key numbers

Fiscal year 2025, ended 31 Dec 2025, as filed
Revenue
$3.60B
Net income
$338.74M
Free cash flow
$415.24M
Operating margin
10.7%
Net margin
9.4%
Return on equity
10.8%
Return on capital
5.0%
Debt to equity
0.79
Revenue growth, 1 yr
-13.1%
Revenue growth, 5 yr
2.0% a year
EPS growth, 1 yr
-19.2%

Revenue and net income

Fiscal years, as filed with the SEC · point at a year for the detail
3.3B 1M FY20 Fiscal year 2020 Revenue $3.26B Net income $1.30M Margin 0.0% 4.5B 650M FY21 Fiscal year 2021 Revenue $4.54B Net income $650.02M Margin 14.3% · growth +39.1% 4.9B 741M FY22 Fiscal year 2022 Revenue $4.93B Net income $741.41M Margin 15.0% · growth +8.7% 4.9B 707M FY23 Fiscal year 2023 Revenue $4.88B Net income $706.59M Margin 14.5% · growth -1.0% 4.1B 455M FY24 Fiscal year 2024 Revenue $4.15B Net income $455.36M Margin 11.0% · growth -15.0% 3.6B 339M FY25 Fiscal year 2025 Revenue $3.60B Net income $338.74M Margin 9.4% · growth -13.1%
RevenueNet incomeLoss

Latest insider transactions

From Form 4, most recent first
All of them →
DateInsiderTypeValueOf own stake
1 Oct 2026 Root Jonathan R
CFO and CCO
Sold on a plan $38.09K 5.9%
1 Sep 2026 Root Jonathan R
CFO and CCO
Sold on a plan $42.67K 5.6%
11 Aug 2026 Littleton Gayle
CLO, CCO, CAO & Corp Sec
Bought $197.85K opened
10 Aug 2026 Starrs Artie
President & CEO
Bought $258.94K 66.7%
3 Aug 2026 Root Jonathan R
CFO and CCO
Sold on a plan $38.66K 5.3%
31 Jul 2026 NOVA DANIEL J
Director
Bought $982.70K 526%