Stocks · Consumer discretionary · Motorcycles, Bicycles & Parts

HARLEY-DAVIDSON, INC.

HOG Clue Score45
United States Fiscal year ends December CIK 0000793952 Results filed 29 Oct 2026

What the insiders did Net selling

Insider
Date
Role
Action
Shares
Price
Amount
Jonathan R Root
1 Oct 2026
CFO and CCO
Sold on a plan
1,559
$24.43
$38.09K
Jonathan R Root
1 Sep 2026
CFO and CCO
Sold on a plan
1,554
$27.46
$42.67K
Gayle Littleton
11 Aug 2026
CLO, CCO, CAO & Corp Sec
Buy
7,500
$26.38
$197.85K
Artie Starrs
10 Aug 2026
President & CEO
Buy
10,000
$25.89
$258.94K
Jonathan R Root
3 Aug 2026
CFO and CCO
Sold on a plan
1,554
$24.88
$38.66K
Daniel J Nova
31 Jul 2026
Director
Buy
40,000
$24.57
$982.70K
Jonathan R Root
1 Jul 2026
CFO and CCO
Sold on a plan
1,554
$24.44
$37.98K
Jonathan R Root
1 Jun 2026
CFO and CCO
Sold on a plan
1,554
$23.87
$37.09K
Jonathan R Root
19 May 2026
CFO and CCO
Sold on a plan
1,554
$24.21
$37.62K
Paul J Krause
11 May 2026
Chief Legal Officer
Sold on a plan
1,564
$26.00
$40.66K
Charles Do
12 Mar 2026
Sr. Vice President, HDFSI
Sell
4,241
$18.10
$76.74K
Artie Starrs
9 Mar 2026
President & CEO
Buy
15,000
$19.10
$286.50K
Lori Ann Flees
9 Mar 2026
Director
Buy
4,000
$18.89
$75.55K
Rafeh Masood
27 Feb 2026
Director
Buy
2,775
$18.00
$49.95K
Jr James D Farley
25 Feb 2026
Director
Sell
6,454
$18.71
$120.78K
Luke Christopher Mansfield
20 Nov 2025
Chief Commercial Officer
Sell
11,500
$23.21
$266.95K
Charles Do
7 Nov 2025
Sr. Vice President, HDFSI
Sell
4,136
$25.51
$105.51K
Rafeh Masood
5 Aug 2025
Director
Buy
2,068
$24.06
$49.76K
Luke Christopher Mansfield
13 Feb 2025
Chief Commercial Officer
Sell
3,400
$25.96
$88.26K
Maryrose Sylvester
30 Oct 2024
Director
Sell
4,278
$32.25
$137.97K
Rafeh Masood
1 Aug 2023
Director
Buy
1,302
$38.40
$50.00K
Jonathan R Root
6 Feb 2023
SVP - Hdfsi
Sell
2,239
$50.17
$112.32K
Jochen Zeitz
2 Sep 2022
President and CEO
Buy
25,750
$38.94
$1.00M
Rafeh Masood
9 Aug 2022
Director
Buy
1,335
$37.50
$50.06K
Troy Alstead
20 May 2022
Director
Exercised, kept
2,642
$32.34
$85.44K
Jr James D Farley
20 May 2022
Director
Exercised, kept
2,642
$32.34
$85.44K
Norman Thomas Linebarger
20 May 2022
Director
Exercised, kept
2,642
$32.34
$85.44K
Maryrose Sylvester
20 May 2022
Director
Exercised, kept
2,642
$32.34
$85.44K
Mark R Kornetzke
2 Mar 2022
Chief Accounting Officer
Sell
2,868
$40.33
$115.68K
Mark R Kornetzke
1 Mar 2022
Chief Accounting Officer
Sell
5,607
$40.09
$224.78K
Mark R Kornetzke
1 Mar 2022
Chief Accounting Officer
Sell
139
$40.10
$5.57K
Paul J Krause
30 Jul 2021
VP, Chief Legal Officer
Exercised, kept
750
$39.62
$29.72K
Bryan Niketh
30 Jul 2021
SVP, Motor Co. Product & Ops
Exercised, kept
3,500
$39.62
$138.67K
Jonathan R Root
30 Jul 2021
SVP - Hdfsi
Exercised, kept
1,000
$39.62
$39.62K
James Darrell Thomas
30 Jul 2021
VP/Treasurer
Exercised, kept
3,500
$39.62
$138.67K
Maryrose Sylvester
29 Jul 2021
Director
Exercised, kept
3,274
$39.82
$130.35K
Troy Alstead
21 May 2021
Director
Exercised, kept
5,336
$48.06
$256.43K
Norman Thomas Linebarger
21 May 2021
Director
Exercised, kept
5,336
$48.06
$256.43K
Maryrose Sylvester
21 May 2021
Director
Exercised, kept
5,336
$48.06
$256.43K
R John Anderson
21 May 2021
Director
Exercised, kept
5,336
$48.06
$256.43K
Luke Christopher Mansfield
5 Feb 2021
VP/Motorcycle Management
Buy
735
$33.72
$24.78K
Jochen Zeitz
4 Feb 2021
President and CEO
Buy
30,800
$32.47
$1.00M
John A Olin
9 Nov 2020
Former SVP & CFO
Sell
12,125
$34.94
$423.61K
John A Olin
9 Nov 2020
Former SVP & CFO
Sell
63,476
$33.99
$2.16M
John A Olin
9 Nov 2020
Former SVP & CFO
Sell
2,901
$33.51
$97.21K
John A Olin
9 Nov 2020
Former SVP & CFO
Sell
13,500
$36.34
$490.59K
Jochen Zeitz
12 Aug 2020
Chairman and Acting President
Buy
71,450
$27.86
$1.99M
James Darrell Thomas
7 Aug 2020
VP - Interim CFO and Treasurer
Sold after exercise
2,228
$25.86
$57.62K
John A Olin
13 May 2020
SVP & CFO
Buy
13,500
$19.02
$256.77K
Jochen Zeitz
13 May 2020
Chairman and Acting President
Buy
51,020
$19.52
$996.01K
Jochen Zeitz
8 May 2020
Chairman and Acting President
Exercised, kept
3,676
$21.45
$78.85K
Jochen Zeitz
8 May 2020
Chairman and Acting President
Buy
97,850
$21.26
$2.08M
Troy Alstead
8 May 2020
Director
Exercised, kept
3,676
$21.45
$78.85K
Michael J Cave
8 May 2020
Director
Exercised, kept
3,676
$21.45
$78.85K
Norman Thomas Linebarger
8 May 2020
Director
Exercised, kept
3,676
$21.45
$78.85K
Maryrose Sylvester
8 May 2020
Director
Exercised, kept
3,676
$21.45
$78.85K
John A Olin
26 Nov 2019
SVP & CFO
Sold after exercise
44,465
$37.00
$1.65M
Michelle Kumbier
25 Nov 2019
SVP, Motor Co. Product & Ops
Sell
22,000
$37.07
$815.48K
Lawrence G Hund
29 Oct 2019
President-HDFS
Sell
8,000
$40.22
$321.72K
Mark R Kornetzke
25 Jul 2019
Chief Accounting Officer
Sell
4,348
$36.00
$156.53K
Lawrence G Hund
24 Jul 2019
President-HDFS
Sold after exercise
13,000
$35.58
$462.48K
Lawrence G Hund
24 Jul 2019
President-HDFS
Sold after exercise
73
$35.57
$2.60K
Paul J Jones
24 Jul 2019
VP & Chief Legal Officer
Sell
9,575
$35.07
$335.79K
Paul J Jones
24 Jul 2019
VP & Chief Legal Officer
Sell
2,309
$35.51
$81.99K
Mark R Kornetzke
24 Jul 2019
Chief Accounting Officer
Sold after exercise
3,426
$35.79
$122.63K
Mark R Kornetzke
24 Jul 2019
Chief Accounting Officer
Sold after exercise
200
$35.79
$7.16K
John A Olin
24 Jul 2019
SVP & CFO
Sold after exercise
30,000
$35.96
$1.08M
Jochen Zeitz
29 May 2019
Director
Sell
2,227
$33.05
$73.59K
Troy Alstead
10 May 2019
Director
Exercised, kept
3,183
$35.90
$114.27K
Maryrose Sylvester
10 May 2019
Director
Exercised, kept
3,183
$35.90
$114.27K
Jochen Zeitz
10 May 2019
Director
Exercised, kept
3,183
$35.90
$114.27K
John A Olin
4 Feb 2019
SVP & CFO
Exercised, kept
12,383
$36.65
$453.84K
John A Olin
28 Aug 2018
SVP & CFO
Sold after exercise
12,587
$43.48
$547.27K
Lawrence G Hund
10 Aug 2018
President-HDFS
Sold after exercise
25,040
$43.33
$1.09M
Lawrence G Hund
10 Aug 2018
President-HDFS
Sold after exercise
12,000
$43.34
$520.07K
Jochen Zeitz
6 Aug 2018
Director
Sell
1,598
$43.50
$69.51K
Troy Alstead
1 May 2018
Director
Exercised, kept
4,949
$40.73
$201.58K
R John Anderson
1 May 2018
Director
Exercised, kept
2,284
$40.73
$93.02K
Maryrose Sylvester
1 May 2018
Director
Exercised, kept
2,284
$40.73
$93.02K
Jochen Zeitz
1 May 2018
Director
Exercised, kept
2,284
$40.73
$93.02K
Tchernavia Rocker
12 Feb 2018
VP-Human Resources
Sell
1,401
$47.74
$66.89K
Paul J Jones
6 Feb 2018
VP & Chief Legal Officer
Sell
2,117
$48.00
$101.62K
Paul J Jones
5 Feb 2018
VP & Chief Legal Officer
Sell
870
$47.62
$41.43K
Jochen Zeitz
1 Nov 2017
Director
Sell
1,859
$47.80
$88.85K
Lawrence G Hund
31 Oct 2017
President-HDFS
Sell
8,660
$46.88
$406.02K
Matthew S Levatich
25 Oct 2017
President & CEO
Sold after exercise
19,447
$48.36
$940.39K
John A Olin
19 Oct 2017
SVP & CFO
Sold after exercise
28,760
$48.03
$1.38M
Maryrose Sylvester
8 Sep 2017
Director
Exercised, kept
2,654
$47.38
$125.75K
Lawrence G Hund
30 Aug 2017
President-HDFS
Sold after exercise
15,013
$47.18
$708.31K
Troy Alstead
25 May 2017
Director
Sell
10
$52.00
$520.00
Troy Alstead
22 May 2017
Director
Buy
10
$53.09
$530.90
Jochen Zeitz
2 May 2017
Director
Exercised, kept
2,657
$56.11
$149.07K
Paul J Jones
22 Feb 2017
VP & Chief Legal Officer
Sell
3,194
$57.49
$183.64K
Paul J Jones
22 Feb 2017
VP & Chief Legal Officer
Sell
200
$57.49
$11.50K
Tchernavia Rocker
14 Feb 2017
VP-Human Resources
Sell
1,377
$57.15
$78.70K
Donald A James
10 Feb 2017
Director
Sell indirect
100,000
$56.88
$5.69M
Joanne M Bischmann
7 Feb 2017
Vice President, Communications
Sell
911
$57.00
$51.93K
Michelle Kumbier
6 Feb 2017
SVP, Motor Co. Product & Ops
Sell
3,049
$56.56
$172.46K
Joanne M Bischmann
14 Nov 2016
Vice President, Communications
Sold after exercise
5,037
$60.00
$302.22K
Lawrence G Hund
14 Nov 2016
President-HDFS
Sold after exercise
28,271
$60.00
$1.70M

What was left out

Form 4 filings counted 447
Amendments (4/A) skipped 9
Filings about a different issuer 0
Unreadable filings 0
Joint filings 0
Sales on a Rule 10b5-1 plan 7
Sales straight out of an exercise 15
Sales at will 33
Transactions with no price 0
Shares from compensation/vesting 2,608,580
Sales filed before the plan box existed 27
History held since 11 Oct 2006