Stocks · Consumer discretionary · Retail-Catalog & Mail-Order Houses

Baozun Inc.

BZUN Clue Score55
China Fiscal year ends December CIK 0001625414
3.31
+1.85%
Close, 9 Oct 2026 · USD

Price, with every insider trade on it

Closing prices, 12 months · point at a dot for who traded, or at the line for the close
3.31 on 9 Oct 2026
4 3 2 Oct 2025 Apr 2026 Oct 2026 13 Oct 2025 $3.54 14 Oct 2025 $3.47 15 Oct 2025 $3.44 16 Oct 2025 $3.32 17 Oct 2025 $3.29 20 Oct 2025 $3.66 21 Oct 2025 $3.49 22 Oct 2025 $3.44 23 Oct 2025 $3.52 24 Oct 2025 $3.60 27 Oct 2025 $3.66 28 Oct 2025 $3.51 29 Oct 2025 $3.41 30 Oct 2025 $3.35 31 Oct 2025 $3.28 3 Nov 2025 $3.32 4 Nov 2025 $3.25 5 Nov 2025 $3.22 6 Nov 2025 $3.20 7 Nov 2025 $3.24 10 Nov 2025 $3.16 11 Nov 2025 $3.18 12 Nov 2025 $3.10 13 Nov 2025 $2.95 14 Nov 2025 $2.97 17 Nov 2025 $2.91 18 Nov 2025 $2.96 19 Nov 2025 $2.84 20 Nov 2025 $2.81 21 Nov 2025 $2.84 24 Nov 2025 $2.92 25 Nov 2025 $2.75 26 Nov 2025 $2.77 28 Nov 2025 $2.86 1 Dec 2025 $2.89 2 Dec 2025 $2.79 3 Dec 2025 $2.85 4 Dec 2025 $2.93 5 Dec 2025 $3.05 8 Dec 2025 $2.97 9 Dec 2025 $2.90 10 Dec 2025 $2.83 11 Dec 2025 $2.79 12 Dec 2025 $2.76 15 Dec 2025 $2.70 16 Dec 2025 $2.68 17 Dec 2025 $2.66 18 Dec 2025 $2.69 19 Dec 2025 $2.73 22 Dec 2025 $2.75 23 Dec 2025 $2.72 24 Dec 2025 $2.72 26 Dec 2025 $2.70 29 Dec 2025 $2.71 30 Dec 2025 $2.61 31 Dec 2025 $2.66 2 Jan 2026 $2.81 5 Jan 2026 $2.86 6 Jan 2026 $2.78 7 Jan 2026 $2.81 8 Jan 2026 $2.93 9 Jan 2026 $2.86 12 Jan 2026 $3.05 13 Jan 2026 $3.05 14 Jan 2026 $2.99 15 Jan 2026 $2.93 16 Jan 2026 $2.79 20 Jan 2026 $2.77 21 Jan 2026 $2.83 22 Jan 2026 $2.85 23 Jan 2026 $2.80 26 Jan 2026 $2.77 27 Jan 2026 $2.83 28 Jan 2026 $2.88 29 Jan 2026 $2.76 30 Jan 2026 $2.68 2 Feb 2026 $2.64 3 Feb 2026 $2.63 4 Feb 2026 $2.63 5 Feb 2026 $2.55 6 Feb 2026 $2.68 9 Feb 2026 $2.68 10 Feb 2026 $2.72 11 Feb 2026 $2.70 12 Feb 2026 $2.63 13 Feb 2026 $2.68 17 Feb 2026 $2.62 18 Feb 2026 $2.71 19 Feb 2026 $2.72 20 Feb 2026 $2.76 23 Feb 2026 $2.68 24 Feb 2026 $2.69 25 Feb 2026 $2.62 26 Feb 2026 $2.58 27 Feb 2026 $2.51 2 Mar 2026 $2.47 3 Mar 2026 $2.42 4 Mar 2026 $2.40 5 Mar 2026 $2.36 6 Mar 2026 $2.38 9 Mar 2026 $2.35 10 Mar 2026 $2.46 11 Mar 2026 $2.44 12 Mar 2026 $2.41 13 Mar 2026 $2.40 16 Mar 2026 $2.40 17 Mar 2026 $2.37 18 Mar 2026 $2.25 19 Mar 2026 $2.20 20 Mar 2026 $2.16 23 Mar 2026 $2.15 24 Mar 2026 $2.13 25 Mar 2026 $2.48 26 Mar 2026 $2.18 27 Mar 2026 $2.10 30 Mar 2026 $2.34 31 Mar 2026 $2.39 1 Apr 2026 $2.39 2 Apr 2026 $2.52 6 Apr 2026 $2.54 7 Apr 2026 $2.47 8 Apr 2026 $2.54 9 Apr 2026 $2.58 10 Apr 2026 $2.42 13 Apr 2026 $2.59 14 Apr 2026 $2.62 15 Apr 2026 $2.68 16 Apr 2026 $2.99 17 Apr 2026 $3.14 20 Apr 2026 $3.13 21 Apr 2026 $2.98 22 Apr 2026 $2.92 23 Apr 2026 $2.78 24 Apr 2026 $2.79 27 Apr 2026 $2.80 28 Apr 2026 $2.83 29 Apr 2026 $2.76 30 Apr 2026 $2.72 1 May 2026 $2.74 4 May 2026 $2.75 5 May 2026 $2.74 6 May 2026 $2.77 7 May 2026 $2.76 8 May 2026 $2.75 11 May 2026 $2.70 12 May 2026 $2.68 13 May 2026 $2.76 14 May 2026 $2.70 15 May 2026 $2.46 18 May 2026 $2.50 19 May 2026 $2.56 20 May 2026 $2.54 21 May 2026 $2.57 22 May 2026 $2.50 26 May 2026 $2.59 27 May 2026 $2.53 28 May 2026 $2.56 29 May 2026 $2.59 1 Jun 2026 $2.71 2 Jun 2026 $2.68 3 Jun 2026 $2.64 4 Jun 2026 $2.67 5 Jun 2026 $2.65 8 Jun 2026 $2.68 9 Jun 2026 $2.64 10 Jun 2026 $2.59 11 Jun 2026 $2.70 12 Jun 2026 $2.75 15 Jun 2026 $2.75 16 Jun 2026 $2.73 17 Jun 2026 $2.74 18 Jun 2026 $2.79 22 Jun 2026 $2.72 23 Jun 2026 $2.77 24 Jun 2026 $2.88 25 Jun 2026 $2.76 26 Jun 2026 $2.77 29 Jun 2026 $2.85 30 Jun 2026 $2.83 1 Jul 2026 $2.90 2 Jul 2026 $2.78 6 Jul 2026 $2.79 7 Jul 2026 $2.78 8 Jul 2026 $2.83 9 Jul 2026 $2.88 10 Jul 2026 $2.84 13 Jul 2026 $2.77 14 Jul 2026 $2.72 15 Jul 2026 $2.62 16 Jul 2026 $2.56 17 Jul 2026 $2.51 20 Jul 2026 $2.51 21 Jul 2026 $2.51 22 Jul 2026 $2.48 23 Jul 2026 $2.46 24 Jul 2026 $2.48 27 Jul 2026 $2.82 28 Jul 2026 $2.89 29 Jul 2026 $3.08 30 Jul 2026 $2.98 31 Jul 2026 $2.87 3 Aug 2026 $3.01 4 Aug 2026 $3.02 5 Aug 2026 $2.96 6 Aug 2026 $2.90 7 Aug 2026 $2.96 10 Aug 2026 $2.93 11 Aug 2026 $2.91 12 Aug 2026 $2.82 13 Aug 2026 $2.89 14 Aug 2026 $2.83 17 Aug 2026 $2.78 18 Aug 2026 $2.73 19 Aug 2026 $2.82 20 Aug 2026 $2.80 21 Aug 2026 $2.84 24 Aug 2026 $2.82 25 Aug 2026 $2.83 26 Aug 2026 $2.82 27 Aug 2026 $3.02 28 Aug 2026 $3.02 31 Aug 2026 $2.84 1 Sep 2026 $2.74 2 Sep 2026 $2.82 3 Sep 2026 $2.79 4 Sep 2026 $2.87 8 Sep 2026 $2.81 9 Sep 2026 $2.75 10 Sep 2026 $2.74 11 Sep 2026 $2.73 14 Sep 2026 $2.72 15 Sep 2026 $2.73 16 Sep 2026 $2.76 17 Sep 2026 $2.78 18 Sep 2026 $2.85 21 Sep 2026 $2.94 22 Sep 2026 $2.99 23 Sep 2026 $3.00 24 Sep 2026 $2.94 25 Sep 2026 $2.94 28 Sep 2026 $3.09 29 Sep 2026 $3.05 30 Sep 2026 $3.06 1 Oct 2026 $3.07 2 Oct 2026 $3.16 5 Oct 2026 $3.29 6 Oct 2026 $3.47 7 Oct 2026 $3.55 8 Oct 2026 $3.25 9 Oct 2026 $3.31 Wu Junhua Chief Strategy Officer Bought $33.60K 31 Mar 2026 · at $2.40 · 29.5% of stake Wu Junhua Chief Strategy Officer Bought $74.02K 2 Apr 2026 · at $2.47 · 48.8% of stake Qiu Wenbin Chief Executive Officer Bought $30.12K 7 Apr 2026 · at $2.51 · 0.9% of stake Qiu Wenbin Chief Executive Officer Bought $29.93K 8 Apr 2026 · at $2.58 · 0.9% of stake Wu Junhua Chief Strategy Officer Bought $78.45K 8 Apr 2026 · at $2.54 · 33.8% of stake Qiu Wenbin Chief Executive Officer Bought $30.06K 9 Apr 2026 · at $2.58 · 0.9% of stake Wu Junhua Chief Strategy Officer Bought $12.89K 10 Apr 2026 · at $2.40 · 4.4% of stake Qiu Wenbin Chief Executive Officer Bought $30.13K 10 Apr 2026 · at $2.43 · 0.9% of stake Wu Junhua Chief Strategy Officer Bought $27.60K 13 Apr 2026 · at $2.49 · 8.7% of stake Qiu Wenbin Chief Executive Officer Bought $30.01K 13 Apr 2026 · at $2.48 · 0.9% of stake Qiu Wenbin Chief Executive Officer Bought $30.25K 14 Apr 2026 · at $2.63 · 0.8% of stake Qiu Wenbin Chief Executive Officer Bought $29.81K 15 Apr 2026 · at $2.71 · 0.8% of stake Qiu Wenbin Chief Executive Officer Bought $49.70K 16 Apr 2026 · at $2.84 · 1.2% of stake Qiu Wenbin Chief Executive Officer Bought $50.24K 17 Apr 2026 · at $3.14 · 1.1% of stake Qiu Wenbin Chief Executive Officer Bought $25.50K 26 May 2026 · at $2.55 · 0.7% of stake Wu Junhua Chief Strategy Officer Bought $25.50K 26 May 2026 · at $2.55 · 7.2% of stake Qiu Wenbin Chief Executive Officer Bought $25.80K 27 May 2026 · at $2.58 · 0.7% of stake Qiu Wenbin Chief Executive Officer Bought $25.60K 28 May 2026 · at $2.56 · 0.7% of stake Wu Junhua Chief Strategy Officer Bought $49.92K 28 May 2026 · at $2.56 · 13.1% of stake Qiu Wenbin Chief Executive Officer Bought $25.70K 29 May 2026 · at $2.57 · 0.7% of stake Qiu Wenbin Chief Executive Officer Bought $27.30K 1 Jun 2026 · at $2.73 · 0.7% of stake Wu Junhua Chief Strategy Officer Bought $54.00K 1 Jun 2026 · at $2.70 · 11.9% of stake Qiu Wenbin Chief Executive Officer Bought $26.90K 2 Jun 2026 · at $2.69 · 0.7% of stake Qiu Wenbin Chief Executive Officer Bought $26.30K 3 Jun 2026 · at $2.63 · 0.7% of stake Qiu Wenbin Chief Executive Officer Bought $26.70K 4 Jun 2026 · at $2.67 · 0.7% of stake Qiu Wenbin Chief Executive Officer Bought $26.50K 5 Jun 2026 · at $2.65 · 0.7% of stake Qiu Wenbin Chief Executive Officer Bought $27.70K 8 Jun 2026 · at $2.77 · 0.7% of stake Qiu Wenbin Chief Executive Officer Bought $27.20K 9 Jun 2026 · at $2.72 · 0.7% of stake Qiu Wenbin Chief Executive Officer Bought $26.40K 10 Jun 2026 · at $2.64 · 0.6% of stake Qiu Wenbin Chief Executive Officer Bought $26.70K 11 Jun 2026 · at $2.67 · 0.6% of stake Wu Junhua Chief Strategy Officer Bought $48.42K 11 Jun 2026 · at $2.69 · 9.6% of stake Qiu Wenbin Chief Executive Officer Bought $27.20K 12 Jun 2026 · at $2.72 · 0.6% of stake Qiu Wenbin Chief Executive Officer Bought $27.90K 15 Jun 2026 · at $2.79 · 0.6% of stake Qiu Wenbin Chief Executive Officer Bought $27.20K 16 Jun 2026 · at $2.72 · 0.6% of stake Qiu Wenbin Chief Executive Officer Bought $28.30K 17 Jun 2026 · at $2.83 · 0.6% of stake Wu Junhua Chief Strategy Officer Bought $52.54K 17 Jun 2026 · at $2.84 · 9.0% of stake Qiu Wenbin Chief Executive Officer Bought $27.70K 18 Jun 2026 · at $2.77 · 0.6% of stake Qiu Wenbin Chief Executive Officer Bought $28.10K 22 Jun 2026 · at $2.81 · 0.6% of stake Wu Junhua Chief Strategy Officer Bought $82.65K 24 Jun 2026 · at $2.85 · 12.9% of stake Wu Junhua Chief Strategy Officer Bought $38.48K 2 Sep 2026 · at $2.85 · 5.3% of stake Qiu Wenbin Chief Executive Officer Bought $20.00K 14 Sep 2026 · at $2.74 · 0.4% of stake Qiu Wenbin Chief Executive Officer Bought $19.86K 15 Sep 2026 · at $2.72 · 0.4% of stake Wu Junhua Chief Strategy Officer Bought $37.95K 15 Sep 2026 · at $2.73 · 5.2% of stake Qiu Wenbin Chief Executive Officer Bought $20.00K 16 Sep 2026 · at $2.74 · 0.4% of stake Qiu Wenbin Chief Executive Officer Bought $20.16K 17 Sep 2026 · at $2.84 · 0.4% of stake Qiu Wenbin Chief Executive Officer Bought $20.16K 18 Sep 2026 · at $2.88 · 0.4% of stake Qiu Wenbin Chief Executive Officer Bought $19.67K 21 Sep 2026 · at $2.85 · 0.4% of stake
47 buys0 sales at will0 planned sales

Key numbers

Fiscal year 2025, ended 31 Dec 2025, as filed
Revenue
$9.95B
Net income
$242.10M
Free cash flow
$313.89M
Operating margin
0.6%
Net margin
-2.4%
Return on equity
-6.7%
Return on capital
1.2%
Debt to equity
0.00
Revenue growth, 1 yr
5.6%
Revenue growth, 5 yr
2.4% a year

Revenue and net income

Fiscal years, as filed with the SEC · point at a year for the detail
8.9B 426M FY20 Fiscal year 2020 Revenue $8.85B Net income $425.99M Margin 4.8% 9.4B -220M FY21 Fiscal year 2021 Revenue $9.40B Net income $219.83M Margin -2.3% · growth +6.2% 8.4B -653M FY22 Fiscal year 2022 Revenue $8.40B Net income $653.29M Margin -7.8% · growth -10.6% 8.8B -278M FY23 Fiscal year 2023 Revenue $8.81B Net income $278.42M Margin -3.2% · growth +4.9% 9.4B -185M FY24 Fiscal year 2024 Revenue $9.42B Net income $185.20M Margin -2.0% · growth +6.9% 9.9B -242M FY25 Fiscal year 2025 Revenue $9.95B Net income $242.10M Margin -2.4% · growth +5.6%
RevenueNet incomeLoss

Latest insider transactions

From Form 4, most recent first
All of them →
DateInsiderTypeValueOf own stake
21 Sep 2026 Qiu Wenbin
Chief Executive Officer
Bought $19.67K 0.4%
18 Sep 2026 Qiu Wenbin
Chief Executive Officer
Bought $20.16K 0.4%
17 Sep 2026 Qiu Wenbin
Chief Executive Officer
Bought $20.16K 0.4%
16 Sep 2026 Qiu Wenbin
Chief Executive Officer
Bought $20.00K 0.4%
15 Sep 2026 Wu Junhua
Chief Strategy Officer
Bought $37.95K 5.2%
15 Sep 2026 Qiu Wenbin
Chief Executive Officer
Bought $19.86K 0.4%