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Stocks · Consumer discretionary · Retail-Catalog & Mail-Order Houses

BETTERWARE DE MEXICO, S.A.P.I. DE C.V

BWMX Clue Score69
Mexico Fiscal year ends December CIK 0001788257
$16.46 +1.11% Close, 9 Oct 2026
Alert on the numbers Alert on insider trades
Price $16.46 −52.22% Close, 9 Oct 2026

Closing prices at the end of each trading day, from 16 Mar 2020. Not a live quote. Adjusted for share splits, so the line has no step at a split; dividends are not added back.

Revenue and profit

What the business sells, and what is left of it. Point at a year for the detail.
RevenueNet income
Fiscal year 2017Revenue1.45Net income0.21Fiscal year 2018Revenue2.32 +59.8%Net income0.30 +44.1%EPS, diluted9.91Fiscal year 2019Revenue3.08 +33.1%Net income0.47 +57.8%EPS, diluted15.63Fiscal year 2020Revenue7.24 +134.6%Net income0.30 −36.8%EPS, diluted8.68Fiscal year 2021Revenue7.26 +0.3%Net income0.34 +13.4%EPS, diluted9.84Fiscal year 2021Revenue10.04 +38.3%Net income1.80 +433.3%EPS, diluted48.33Fiscal year 2022Revenue11.51 +14.6%Net income0.87 −51.6%EPS, diluted23.41Fiscal year 2023Revenue13.01 +13.1%Net income1.04 +19.1%EPS, diluted27.89Fiscal year 2024Revenue14.10 +8.4%Net income0.71 −31.5%
FY2017FY2018FY2019FY2020FY2021FY2021FY2022FY2023FY2024
Revenue 1.45 2.32 3.08 7.24 7.26 10.04 11.51 13.01 14.10
Growth +59.8% +33.1% +134.6% +0.3% +38.3% +14.6% +13.1% +8.4%
Net income 0.21 0.30 0.47 0.30 0.34 1.80 0.87 1.04 0.71
Growth +44.1% +57.8% −36.8% +13.4% +433.3% −51.6% +19.1% −31.5%
EPS, diluted n/a 9.91 15.63 8.68 9.84 48.33 23.41 27.89 n/a

Margins

How much of each dollar of revenue it keeps. Point at a year for the detail.
Gross marginNet margin
Fiscal year 2017Gross margin61.5%Net margin14.3%Free cash flow margin23.4%Fiscal year 2018Gross margin58.6%Net margin12.9%Free cash flow margin13.7%Fiscal year 2019Gross margin58.5%Net margin15.3%Free cash flow margin13.7%Fiscal year 2020Gross margin54.7%Net margin4.1%Free cash flow margin16.6%Fiscal year 2021Gross margin54.7%Net margin4.7%Free cash flow margin16.6%Fiscal year 2021Gross margin56.2%Net margin18.0%Free cash flow margin10.6%Fiscal year 2022Gross margin65.4%Net margin7.6%Free cash flow margin−28.6%Fiscal year 2023Gross margin67.2%Net margin8.0%Free cash flow margin17.2%Fiscal year 2024Gross margin67.9%Net margin5.0%
FY2017FY2018FY2019FY2020FY2021FY2021FY2022FY2023FY2024
Gross margin 61.5% 58.6% 58.5% 54.7% 54.7% 56.2% 65.4% 67.2% 67.9%
Net margin 14.3% 12.9% 15.3% 4.1% 4.7% 18.0% 7.6% 8.0% 5.0%
Free cash flow margin 23.4% 13.7% 13.7% 16.6% 16.6% 10.6% −28.6% 17.2% n/a

Cash flow

The cash the business makes, what it reinvests, and what it hands back. Point at a year for the detail.
Operating cash flowCapital expenditureFree cash flow
Fiscal year 2017Operating cash flow0.37Capital expenditure−0.03Free cash flow0.34Fiscal year 2018Operating cash flow0.34Capital expenditure−0.02Free cash flow0.32 −6.5%Dividends paid−0.24Fiscal year 2019Operating cash flow0.61Capital expenditure−0.18Free cash flow0.42 +33.4%Dividends paid−0.34Fiscal year 2020Operating cash flow1.82Capital expenditure−0.62Free cash flow1.20 +184.9%Dividends paid−0.83Fiscal year 2021Operating cash flow1.82Capital expenditure−0.62Free cash flow1.20 +0.0%Dividends paid−0.83Fiscal year 2021Operating cash flow1.47Capital expenditure−0.40Free cash flow1.06 −11.7%Dividends paid−1.40Fiscal year 2022Operating cash flow1.41Capital expenditure−4.70Free cash flow−3.29 −409.1%Dividends paid−0.95Fiscal year 2023Operating cash flow2.37Capital expenditure−0.13Free cash flow2.24Dividends paid−0.65Fiscal year 2024Operating cash flow1.80Dividends paid−1.00
FY2017FY2018FY2019FY2020FY2021FY2021FY2022FY2023FY2024
Operating cash flow 0.37 0.34 0.61 1.82 1.82 1.47 1.41 2.37 1.80
Capital expenditure −0.03 −0.02 −0.18 −0.62 −0.62 −0.40 −4.70 −0.13 n/a
Free cash flow 0.34 0.32 0.42 1.20 1.20 1.06 −3.29 2.24 n/a
Growth −6.5% +33.4% +184.9% +0.0% −11.7% −409.1%
Dividends paid n/a −0.24 −0.34 −0.83 −0.83 −1.40 −0.95 −0.65 −1.00

Balance sheet

What it holds against what it owes, at each year end. Point at a year for the detail.
CashTotal debt
Fiscal year 2017Cash0.23Shareholders’ equity0.18Fiscal year 2018Cash0.18Total debt0.65Net cash (debt)−0.48Shareholders’ equity0.08Debt to equity8.14Fiscal year 2019Cash0.21Total debt0.68Net cash (debt)−0.46Shareholders’ equity0.27Debt to equity2.47Fiscal year 2020Cash0.65Total debt0.63Net cash (debt)0.02Shareholders’ equity0.85Debt to equity0.74Fiscal year 2021Cash0.65Total debt0.63Net cash (debt)0.02Shareholders’ equity0.88Debt to equity0.71Fiscal year 2021Cash1.18Total debt1.51Net cash (debt)−0.34Shareholders’ equity1.19Debt to equity1.27Fiscal year 2022Cash0.82Total debt6.15Net cash (debt)−5.33Shareholders’ equity1.10Debt to equity5.61Fiscal year 2023Cash0.55Total debt5.13Net cash (debt)−4.58Shareholders’ equity1.46Debt to equity3.50Fiscal year 2024Cash0.30Total debt3.67Net cash (debt)−3.37Shareholders’ equity1.16Debt to equity3.15
FY2017FY2018FY2019FY2020FY2021FY2021FY2022FY2023FY2024
Cash 0.23 0.18 0.21 0.65 0.65 1.18 0.82 0.55 0.30
Total debt n/a 0.65 0.68 0.63 0.63 1.51 6.15 5.13 3.67
Net cash (debt) n/a −0.48 −0.46 0.02 0.02 −0.34 −5.33 −4.58 −3.37
Shareholders’ equity 0.18 0.08 0.27 0.85 0.88 1.19 1.10 1.46 1.16
Debt to equity n/a 8.14 2.47 0.74 0.71 1.27 5.61 3.50 3.15

In billions of MXN, except per-share figures and ratios. Fiscal years, as last filed with the SEC.

Financial statements FY2024 · 10-K

Income statement

In billions of MXN, except per-share figures; shares in millions. Fiscal years ending December, each column as last filed with the SEC.
Click a line to chart it
Fiscal year FY2017 31 Dec 2017 FY2018 31 Dec 2018 FY2019 31 Dec 2019 FY2020 31 Dec 2020 FY2021 3 Jan 2021 FY2021 31 Dec 2021 FY2022† 31 Dec 2022 FY2023 31 Dec 2023 FY2024 31 Dec 2024
Revenue and profit
1.45 2.32 3.08 7.24 7.26 10.04 11.51 13.01 14.10
Growth +59.8% +33.1% +134.6% +0.3% +38.3% +14.6% +13.1% +8.4%
0.56 0.96 1.28 3.28 3.29 4.40 3.98 4.26 4.52
0.89 1.36 1.80 3.96 3.97 5.64 7.52 8.75 9.58
Growth +52.3% +32.8% +119.4% +0.3% +42.1% +33.4% +16.3% +9.5%
0.30 0.45 0.70 0.82 0.88 2.63 1.39 1.42 1.18
0.10 0.15 0.23 0.53 0.54 0.82 0.52 0.38 0.47
0.21 0.30 0.47 0.30 0.34 1.80 0.87 1.04 0.71
Growth +44.1% +57.8% −36.8% +13.4% +433.3% −51.6% +19.1% −31.5%
Per share
n/a 9.91 15.63 8.76 9.93 48.81 23.42 27.90 19.11
n/a 9.91 15.63 8.68 9.84 48.33 23.41 27.89 n/a
Growth +57.7% −44.5% +13.4% +391.2% −51.6% +19.1%
0.0 30.2 30.2 34.1 34.1 37.0 0.0 0.0 0.0
n/a 30.2 30.2 34.4 34.4 37.3 0.0 0.0 n/a
Growth +0.0% +13.9% +0.0% +8.6% −99.9% −0.0%

† The diluted share count jumps at 2022, so per-share figures either side of that column are not comparable. Usually a split, but the break lands on the restatement boundary rather than on the split date, because every column is that period’s latest filing.

Shown in MXN as filed; the screener converts to dollars.

Five years in brief

Worked out from the figures above, not from a press release
  • Revenue grew 14.3% a year over five years.
  • Gross margin is up 13.3 points on five years ago, at 67.9%.
  • Profitable in every one of the 9 years on file.