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ServiceNow

NOW Clue Score74
United States Fiscal year ends December CIK 0001373715
$140.86 +0.79% Close, 9 Oct 2026
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Price $140.86 −77.13% Close, 9 Oct 2026

Closing prices at the end of each trading day, from 12 Oct 2016. Not a live quote. Adjusted for share splits, so the line has no step at a split; dividends are not added back. P/E and P/FCF are the market value over the last full fiscal year's net income or free cash flow, as public on each day, so they step once a year when the annual report comes out. A hatched band marks a stretch with none: a year of net loss, or of cash burnt.

Revenue and profit

What the business sells, and what is left of it. Point at a year for the detail.
RevenueOperating incomeNet income
Fiscal year 2016Revenue1.39Operating income−0.38Net income−0.41Fiscal year 2017Revenue1.92 +37.9%Operating income−0.06Net income−0.12EPS, diluted−0.68Fiscal year 2018Revenue2.61 +36.0%Operating income−0.04Net income−0.03EPS, diluted−0.15Fiscal year 2019Revenue3.46 +32.6%Operating income0.04Net income0.63EPS, diluted3.18Fiscal year 2020Revenue4.52 +30.6%Operating income0.20Net income0.12 −81.0%EPS, diluted0.59Fiscal year 2021Revenue5.90 +30.5%Operating income0.26Net income0.23 +93.3%EPS, diluted1.13Fiscal year 2022Revenue7.25 +22.9%Operating income0.36Net income0.33 +41.3%EPS, diluted1.60Fiscal year 2023Revenue8.97 +23.8%Operating income0.76Net income1.73 +432.6%EPS, diluted1.68Fiscal year 2024Revenue10.98 +22.4%Operating income1.36Net income1.43 −17.7%EPS, diluted1.37Fiscal year 2025Revenue13.28 +20.9%Operating income1.82Net income1.75 +22.7%EPS, diluted1.67
FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Revenue 1.39 1.92 2.61 3.46 4.52 5.90 7.25 8.97 10.98 13.28
Growth +37.9% +36.0% +32.6% +30.6% +30.5% +22.9% +23.8% +22.4% +20.9%
Operating income −0.38 −0.06 −0.04 0.04 0.20 0.26 0.36 0.76 1.36 1.82
Net income −0.41 −0.12 −0.03 0.63 0.12 0.23 0.33 1.73 1.43 1.75
Growth −81.0% +93.3% +41.3% +432.6% −17.7% +22.7%
EPS, diluted n/a −0.68 −0.15 3.18 0.59 1.13 1.60 1.68 1.37 1.67

Margins

How much of each dollar of revenue it keeps. Point at a year for the detail.
Gross marginOperating marginNet margin
Fiscal year 2016Gross margin71.3%Operating margin−27.5%Net margin−29.8%Free cash flow margin3.8%Fiscal year 2017Gross margin73.9%Operating margin−3.4%Net margin−6.1%Free cash flow margin25.7%Fiscal year 2018Gross margin76.1%Operating margin−1.6%Net margin−1.0%Free cash flow margin22.5%Fiscal year 2019Gross margin77.0%Operating margin1.2%Net margin18.1%Free cash flow margin28.1%Fiscal year 2020Gross margin78.2%Operating margin4.4%Net margin2.6%Free cash flow margin30.3%Fiscal year 2021Gross margin77.1%Operating margin4.4%Net margin3.9%Free cash flow margin30.5%Fiscal year 2022Gross margin78.3%Operating margin4.9%Net margin4.5%Free cash flow margin30.0%Fiscal year 2023Gross margin78.6%Operating margin8.5%Net margin19.3%Free cash flow margin30.1%Fiscal year 2024Gross margin79.2%Operating margin12.4%Net margin13.0%Free cash flow margin31.1%Fiscal year 2025Gross margin77.5%Operating margin13.7%Net margin13.2%Free cash flow margin34.5%
FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Gross margin 71.3% 73.9% 76.1% 77.0% 78.2% 77.1% 78.3% 78.6% 79.2% 77.5%
Operating margin −27.5% −3.4% −1.6% 1.2% 4.4% 4.4% 4.9% 8.5% 12.4% 13.7%
Net margin −29.8% −6.1% −1.0% 18.1% 2.6% 3.9% 4.5% 19.3% 13.0% 13.2%
Free cash flow margin 3.8% 25.7% 22.5% 28.1% 30.3% 30.5% 30.0% 30.1% 31.1% 34.5%

Cash flow

The cash the business makes, what it reinvests, and what it hands back. Point at a year for the detail.
Operating cash flowCapital expenditureFree cash flow
Fiscal year 2016Operating cash flow0.16Capital expenditure−0.11Free cash flow0.05Buybacks0.00Fiscal year 2017Operating cash flow0.64Capital expenditure−0.15Free cash flow0.49 +820.1%Buybacks−0.06Fiscal year 2018Operating cash flow0.81Capital expenditure−0.22Free cash flow0.59 +19.1%Buybacks0.00Fiscal year 2019Operating cash flow1.24Capital expenditure−0.27Free cash flow0.97 +65.5%Buybacks0.00Fiscal year 2020Operating cash flow1.79Capital expenditure−0.42Free cash flow1.37 +40.8%Fiscal year 2021Operating cash flow2.19Capital expenditure−0.39Free cash flow1.80 +31.6%Buybacks0.00Fiscal year 2022Operating cash flow2.72Capital expenditure−0.55Free cash flow2.17 +20.8%Buybacks0.00Fiscal year 2023Operating cash flow3.40Capital expenditure−0.69Free cash flow2.70 +24.4%Buybacks−0.54Fiscal year 2024Operating cash flow4.27Capital expenditure−0.85Free cash flow3.42 +26.3%Buybacks−0.70Fiscal year 2025Operating cash flow5.44Capital expenditure−0.87Free cash flow4.58 +34.0%Buybacks−1.84
FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Operating cash flow 0.16 0.64 0.81 1.24 1.79 2.19 2.72 3.40 4.27 5.44
Capital expenditure −0.11 −0.15 −0.22 −0.27 −0.42 −0.39 −0.55 −0.69 −0.85 −0.87
Free cash flow 0.05 0.49 0.59 0.97 1.37 1.80 2.17 2.70 3.42 4.58
Growth +820.1% +19.1% +65.5% +40.8% +31.6% +20.8% +24.4% +26.3% +34.0%
Buybacks 0.00 −0.06 0.00 0.00 n/a 0.00 0.00 −0.54 −0.70 −1.84

Balance sheet

What it holds against what it owes, at each year end. Point at a year for the detail.
CashTotal debt
Fiscal year 2016Cash0.40Shareholders’ equity0.54Fiscal year 2017Cash0.73Shareholders’ equity0.78Fiscal year 2018Cash0.57Shareholders’ equity1.11Fiscal year 2019Cash0.78Total debt0.69Net cash (debt)0.08Shareholders’ equity2.13Debt to equity0.33Fiscal year 2020Cash1.68Total debt1.64Net cash (debt)0.04Shareholders’ equity2.83Debt to equity0.58Fiscal year 2021Cash1.73Total debt0.09Net cash (debt)1.64Shareholders’ equity3.70Debt to equity0.02Fiscal year 2022Cash1.47Total debt0.00Net cash (debt)1.47Shareholders’ equity5.03Debt to equity0.00Fiscal year 2023Cash1.90Shareholders’ equity7.63Fiscal year 2024Cash2.30Shareholders’ equity9.61Fiscal year 2025Cash3.73Total debt1.49Net cash (debt)2.24Shareholders’ equity12.96Debt to equity0.12
FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Cash 0.40 0.73 0.57 0.78 1.68 1.73 1.47 1.90 2.30 3.73
Total debt n/a n/a n/a 0.69 1.64 0.09 0.00 n/a n/a 1.49
Net cash (debt) n/a n/a n/a 0.08 0.04 1.64 1.47 n/a n/a 2.24
Shareholders’ equity 0.54 0.78 1.11 2.13 2.83 3.70 5.03 7.63 9.61 12.96
Debt to equity n/a n/a n/a 0.33 0.58 0.02 0.00 n/a n/a 0.12

In billions of USD, except per-share figures and ratios. Fiscal years, as last filed with the SEC.

Financial statements FY2025 · 10-K

Ratios

Percentages worked out from the filed figures; debt to equity in times. Fiscal years ending December, each column as last filed with the SEC.
Click a line to chart it
Fiscal year FY2016 31 Dec 2016 FY2017 31 Dec 2017 FY2018 31 Dec 2018 FY2019 31 Dec 2019 FY2020 31 Dec 2020 FY2021 31 Dec 2021 FY2022 31 Dec 2022 FY2023 31 Dec 2023 FY2024 31 Dec 2024 FY2025 31 Dec 2025
Margins
71.3% 73.9% 76.1% 77.0% 78.2% 77.1% 78.3% 78.6% 79.2% 77.5%
−27.5% −3.4% −1.6% 1.2% 4.4% 4.4% 4.9% 8.5% 12.4% 13.7%
−29.5% −5.9% −1.5% 1.9% 3.3% 4.2% 5.5% 11.2% 15.8% 17.0%
−29.8% −6.1% −1.0% 18.1% 2.6% 3.9% 4.5% 19.3% 13.0% 13.2%
3.8% 25.7% 22.5% 28.1% 30.3% 30.5% 30.0% 30.1% 31.1% 34.5%
Spending
20.5% 19.7% 20.3% 21.6% 22.7% 23.7% 24.4% 23.7% 23.2% 22.3%
11.4% 11.0% 11.3% 9.8% 10.0% 10.1% 10.1% 9.6% 8.5% 8.5%
7.6% 7.8% 8.6% 7.7% 9.3% 6.6% 7.6% 7.7% 7.8% 6.5%
n/a n/a n/a −835.8% 20.7% 7.6% 18.5% −71.7% 18.0% 22.7%
Returns
−76.6% −15.0% −2.4% 29.5% 4.2% 6.2% 6.5% 22.7% 14.8% 13.5%
−20.4% −3.3% −0.7% 10.4% 1.4% 2.1% 2.4% 10.0% 7.0% 6.7%
Balance and payout
n/a n/a n/a 0.33 0.58 0.02 0.00 n/a n/a 0.12
81.0% 78.1% 71.4% 64.7% 67.5% 65.8% 62.2% 56.1% 52.9% 50.2%
0.0% 11.2% 0.0% 0.0% n/a 0.0% 0.0% 19.9% 20.4% 40.2%