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WPP plc

WPP Clue Score36
United Kingdom Fiscal year ends December CIK 0000806968
$25.38 -0.39% Close, 9 Oct 2026
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Price $25.38 −62.09% Close, 9 Oct 2026

Closing prices at the end of each trading day, from 12 Oct 2016. Not a live quote. Adjusted for share splits, so the line has no step at a split; dividends are not added back.

Revenue and profit

What the business sells, and what is left of it. Point at a year for the detail.
RevenueOperating incomeNet income
Fiscal year 2016Revenue14.89Operating income2.06Net income1.40EPS, diluted1.08Fiscal year 2017Revenue13.15 −11.7%Operating income1.58Net income1.96 +40.3%EPS, diluted1.54 +42.5%Fiscal year 2018Revenue13.05 −0.8%Operating income1.25Net income0.82 −58.0%EPS, diluted0.65 −57.5%Fiscal year 2019Revenue13.23 +1.4%Operating income1.30Net income0.84 +2.4%EPS, diluted0.67 +2.9%Fiscal year 2020Revenue12.00 −9.3%Operating income−2.28Net income−2.97 −451.3%EPS, diluted−2.43 −461.1%Fiscal year 2021Revenue12.80 +6.7%Operating income1.23Net income0.64EPS, diluted0.53Fiscal year 2022Revenue14.43 +12.7%Operating income1.36Net income0.68 +7.1%EPS, diluted0.61 +16.6%Fiscal year 2023Revenue14.85 +2.9%Operating income0.53Net income0.11 −83.9%EPS, diluted0.10 −83.5%Fiscal year 2024Revenue14.74 −0.7%Operating income1.33Net income0.54 +392.7%EPS, diluted0.49 +389.1%Fiscal year 2025Revenue13.55 −8.1%Operating income0.38Net income−0.22 −139.7%EPS, diluted−0.20 −140.5%
FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Revenue 14.89 13.15 13.05 13.23 12.00 12.80 14.43 14.85 14.74 13.55
Growth −11.7% −0.8% +1.4% −9.3% +6.7% +12.7% +2.9% −0.7% −8.1%
Operating income 2.06 1.58 1.25 1.30 −2.28 1.23 1.36 0.53 1.33 0.38
Net income 1.40 1.96 0.82 0.84 −2.97 0.64 0.68 0.11 0.54 −0.22
Growth +40.3% −58.0% +2.4% −451.3% +7.1% −83.9% +392.7% −139.7%
EPS, diluted 1.08 1.54 0.65 0.67 −2.43 0.53 0.61 0.10 0.49 −0.20
Growth +42.5% −57.5% +2.9% −461.1% +16.6% −83.5% +389.1% −140.5%

Margins

How much of each dollar of revenue it keeps. Point at a year for the detail.
Gross marginOperating marginNet margin
Fiscal year 2016Gross margin20.4%Operating margin13.9%Net margin9.4%Free cash flow margin10.2%Fiscal year 2017Gross margin20.3%Operating margin12.0%Net margin14.9%Free cash flow margin8.5%Fiscal year 2018Gross margin19.1%Operating margin9.5%Net margin6.3%Free cash flow margin10.6%Fiscal year 2019Gross margin18.2%Operating margin9.8%Net margin6.4%Free cash flow margin11.4%Fiscal year 2020Gross margin16.8%Operating margin−19.0%Net margin−24.7%Free cash flow margin15.3%Fiscal year 2021Gross margin17.2%Operating margin9.6%Net margin5.0%Free cash flow margin13.8%Fiscal year 2022Gross margin17.6%Operating margin9.4%Net margin4.7%Free cash flow margin3.4%Fiscal year 2023Gross margin17.0%Operating margin3.6%Net margin0.7%Free cash flow margin7.1%Fiscal year 2024Gross margin16.6%Operating margin9.0%Net margin3.7%Free cash flow margin8.3%Fiscal year 2025Gross margin15.8%Operating margin2.8%Net margin−1.6%Free cash flow margin4.7%
FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Gross margin 20.4% 20.3% 19.1% 18.2% 16.8% 17.2% 17.6% 17.0% 16.6% 15.8%
Operating margin 13.9% 12.0% 9.5% 9.8% −19.0% 9.6% 9.4% 3.6% 9.0% 2.8%
Net margin 9.4% 14.9% 6.3% 6.4% −24.7% 5.0% 4.7% 0.7% 3.7% −1.6%
Free cash flow margin 10.2% 8.5% 10.6% 11.4% 15.3% 13.8% 3.4% 7.1% 8.3% 4.7%

Cash flow

The cash the business makes, what it reinvests, and what it hands back. Point at a year for the detail.
Operating cash flowCapital expenditureFree cash flow
Fiscal year 2016Operating cash flow1.77Capital expenditure−0.25Free cash flow1.52Buybacks−0.43Dividends paid−0.71Fiscal year 2017Operating cash flow1.41Capital expenditure−0.29Free cash flow1.12 −26.5%Buybacks−0.50Dividends paid−0.84Fiscal year 2018Operating cash flow1.69Capital expenditure−0.31Free cash flow1.38 +23.2%Buybacks−0.21Dividends paid−0.85Fiscal year 2019Operating cash flow1.85Capital expenditure−0.34Free cash flow1.51 +9.6%Buybacks−0.04Dividends paid−0.85Fiscal year 2020Operating cash flow2.05Capital expenditure−0.22Free cash flow1.83 +21.2%Buybacks−0.29Dividends paid−0.21Fiscal year 2021Operating cash flow2.03Capital expenditure−0.26Free cash flow1.77 −3.6%Buybacks−0.82Dividends paid−0.43Fiscal year 2022Operating cash flow0.70Capital expenditure−0.21Free cash flow0.49 −72.1%Buybacks−0.86Dividends paid−0.44Fiscal year 2023Operating cash flow1.24Capital expenditure−0.18Free cash flow1.06 +115.7%Buybacks−0.05Dividends paid−0.52Fiscal year 2024Operating cash flow1.41Capital expenditure−0.19Free cash flow1.22 +14.9%Buybacks−0.08Dividends paid−0.49Fiscal year 2025Operating cash flow0.72Capital expenditure−0.09Free cash flow0.63 −48.1%Buybacks−0.10Dividends paid−0.39
FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Operating cash flow 1.77 1.41 1.69 1.85 2.05 2.03 0.70 1.24 1.41 0.72
Capital expenditure −0.25 −0.29 −0.31 −0.34 −0.22 −0.26 −0.21 −0.18 −0.19 −0.09
Free cash flow 1.52 1.12 1.38 1.51 1.83 1.77 0.49 1.06 1.22 0.63
Growth −26.5% +23.2% +9.6% +21.2% −3.6% −72.1% +115.7% +14.9% −48.1%
Buybacks −0.43 −0.50 −0.21 −0.04 −0.29 −0.82 −0.86 −0.05 −0.08 −0.10
Dividends paid −0.71 −0.84 −0.85 −0.85 −0.21 −0.43 −0.44 −0.52 −0.49 −0.39

Balance sheet

What it holds against what it owes, at each year end. Point at a year for the detail.
CashTotal debt
Fiscal year 2016Cash1.90Total debt5.56Net cash (debt)−3.66Shareholders’ equity9.32Debt to equity0.60Fiscal year 2017Cash2.00Total debt6.25Net cash (debt)−4.25Shareholders’ equity9.49Debt to equity0.66Fiscal year 2018Cash2.20Total debt5.63Net cash (debt)−3.43Shareholders’ equity9.36Debt to equity0.60Fiscal year 2019Cash11.31Total debt4.05Net cash (debt)7.26Shareholders’ equity7.93Debt to equity0.51Fiscal year 2020Cash12.90Total debt4.98Net cash (debt)7.92Shareholders’ equity4.73Debt to equity1.05Fiscal year 2021Cash3.88Total debt4.22Net cash (debt)−0.33Shareholders’ equity3.62Debt to equity1.17Fiscal year 2022Cash2.49Total debt3.80Net cash (debt)−1.31Shareholders’ equity3.68Debt to equity1.03Fiscal year 2023Cash2.22Total debt3.78Net cash (debt)−1.56Shareholders’ equity3.38Debt to equity1.12Fiscal year 2024Cash2.64Total debt3.74Net cash (debt)−1.11Shareholders’ equity3.48Debt to equity1.08Fiscal year 2025Cash2.69Total debt4.11Net cash (debt)−1.42Shareholders’ equity2.54Debt to equity1.62
FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Cash 1.90 2.00 2.20 11.31 12.90 3.88 2.49 2.22 2.64 2.69
Total debt 5.56 6.25 5.63 4.05 4.98 4.22 3.80 3.78 3.74 4.11
Net cash (debt) −3.66 −4.25 −3.43 7.26 7.92 −0.33 −1.31 −1.56 −1.11 −1.42
Shareholders’ equity 9.32 9.49 9.36 7.93 4.73 3.62 3.68 3.38 3.48 2.54
Debt to equity 0.60 0.66 0.60 0.51 1.05 1.17 1.03 1.12 1.08 1.62

In billions of GBP, except per-share figures and ratios. Fiscal years, as last filed with the SEC.

Financial statements FY2025 · 10-K

Cash flow

In billions of GBP, except per-share figures; shares in millions. Fiscal years ending December, each column as last filed with the SEC.
Click a line to chart it
Fiscal year FY2016 31 Dec 2016 FY2017 31 Dec 2017 FY2018 31 Dec 2018 FY2019 31 Dec 2019 FY2020 31 Dec 2020 FY2021 31 Dec 2021 FY2022 31 Dec 2022 FY2023 31 Dec 2023 FY2024 31 Dec 2024 FY2025 31 Dec 2025
Operations
1.77 1.41 1.69 1.85 2.05 2.03 0.70 1.24 1.41 0.72
Growth −20.6% +20.3% +9.3% +10.8% −1.1% −65.5% +76.6% +13.7% −48.6%
0.26 0.21 0.21 0.51 0.54 0.44 0.45 0.45 n/a n/a
Investment
−0.25 −0.29 −0.31 −0.34 −0.22 −0.26 −0.21 −0.18 −0.19 −0.09
calc 1.52 1.12 1.38 1.51 1.83 1.77 0.49 1.06 1.22 0.63
Growth −26.5% +23.2% +9.6% +21.2% −3.6% −72.1% +115.7% +14.9% −48.1%
calc 1.17 0.88 1.09 1.20 1.50 1.45 0.44 0.97 1.11 0.59
−0.92 −0.50 0.18 1.76 −0.16 −0.64 −0.41 −0.38 0.28 −0.35
Financing
−1.19 −0.79 −1.61 −2.92 −0.25 −2.06 −1.91 −0.90 −0.99 −0.32
−0.71 −0.84 −0.85 −0.85 −0.21 −0.43 −0.44 −0.52 −0.49 −0.39
−0.43 −0.50 −0.21 −0.04 −0.29 −0.82 −0.86 −0.05 −0.08 −0.10

Lines marked calc are worked out here from filed figures; point at one for how. Capital expenditure, dividends and buybacks are shown as money out, so negative. Shown in GBP as filed; the screener converts to dollars.