InsiderClue
Stocks · Consumer discretionary · Retail-Catalog & Mail-Order Houses

Baozun Inc.

BZUN Clue Score55
China Fiscal year ends December CIK 0001625414
$3.31 +1.85% Close, 9 Oct 2026
Alert on the numbers Alert on insider trades
Price $3.31 −82.56% Close, 9 Oct 2026

Closing prices at the end of each trading day, from 12 Oct 2016. Not a live quote. Adjusted for share splits, so the line has no step at a split; dividends are not added back.

Revenue and profit

What the business sells, and what is left of it. Point at a year for the detail.
RevenueOperating incomeNet income
Fiscal year 2016Revenue3.39Operating income0.09Net income0.09EPS, diluted0.53Fiscal year 2017Revenue4.15 +22.4%Operating income0.26Net income0.21 +144.8%EPS, diluted1.19 +124.5%Fiscal year 2018Revenue5.39 +30.0%Operating income0.36Net income0.27 +29.0%EPS, diluted1.50 +26.1%Fiscal year 2019Revenue7.28 +35.0%Operating income0.38Net income0.28 +4.5%EPS, diluted1.57 +4.7%Fiscal year 2020Revenue8.85 +21.6%Operating income0.56Net income0.43 +51.1%EPS, diluted2.23 +42.0%Fiscal year 2021Revenue9.40 +6.2%Operating income0.01Net income−0.22 −151.6%EPS, diluted−1.02 −145.7%Fiscal year 2022Revenue8.40 −10.6%Operating income0.03Net income−0.65EPS, diluted−3.56Fiscal year 2023Revenue8.81 +4.9%Operating income−0.21Net income−0.28EPS, diluted−1.56Fiscal year 2024Revenue9.42 +6.9%Operating income−0.11Net income−0.19EPS, diluted−1.03Fiscal year 2025Revenue9.95 +5.6%Operating income0.06Net income−0.24EPS, diluted−1.40
FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Revenue 3.39 4.15 5.39 7.28 8.85 9.40 8.40 8.81 9.42 9.95
Growth +22.4% +30.0% +35.0% +21.6% +6.2% −10.6% +4.9% +6.9% +5.6%
Operating income 0.09 0.26 0.36 0.38 0.56 0.01 0.03 −0.21 −0.11 0.06
Net income 0.09 0.21 0.27 0.28 0.43 −0.22 −0.65 −0.28 −0.19 −0.24
Growth +144.8% +29.0% +4.5% +51.1% −151.6%
EPS, diluted 0.53 1.19 1.50 1.57 2.23 −1.02 −3.56 −1.56 −1.03 −1.40
Growth +124.5% +26.1% +4.7% +42.0% −145.7%

Margins

How much of each dollar of revenue it keeps. Point at a year for the detail.
Operating marginNet margin
Fiscal year 2016Operating margin2.7%Net margin2.5%Free cash flow margin−1.8%Fiscal year 2017Operating margin6.2%Net margin5.0%Free cash flow margin−10.5%Fiscal year 2018Operating margin6.6%Net margin5.0%Free cash flow margin−4.1%Fiscal year 2019Operating margin5.3%Net margin3.9%Free cash flow margin2.9%Fiscal year 2020Operating margin6.3%Net margin4.8%Free cash flow margin2.2%Fiscal year 2021Operating margin0.1%Net margin−2.3%Free cash flow margin−4.1%Fiscal year 2022Operating margin0.4%Net margin−7.8%Free cash flow margin2.1%Fiscal year 2023Operating margin−2.3%Net margin−3.2%Free cash flow margin3.2%Fiscal year 2024Operating margin−1.2%Net margin−2.0%Free cash flow margin−0.3%Fiscal year 2025Operating margin0.6%Net margin−2.4%Free cash flow margin3.2%
FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Operating margin 2.7% 6.2% 6.6% 5.3% 6.3% 0.1% 0.4% −2.3% −1.2% 0.6%
Net margin 2.5% 5.0% 5.0% 3.9% 4.8% −2.3% −7.8% −3.2% −2.0% −2.4%
Free cash flow margin −1.8% −10.5% −4.1% 2.9% 2.2% −4.1% 2.1% 3.2% −0.3% 3.2%

Cash flow

The cash the business makes, what it reinvests, and what it hands back. Point at a year for the detail.
Operating cash flowCapital expenditureFree cash flow
Fiscal year 2016Operating cash flow0.01Capital expenditure−0.08Free cash flow−0.06Buybacks−0.05Fiscal year 2017Operating cash flow−0.17Capital expenditure−0.27Free cash flow−0.44Buybacks0.00Fiscal year 2018Operating cash flow−0.10Capital expenditure−0.12Free cash flow−0.22Buybacks0.00Fiscal year 2019Operating cash flow0.30Capital expenditure−0.09Free cash flow0.21Buybacks0.00Fiscal year 2020Operating cash flow0.31Capital expenditure−0.11Free cash flow0.20 −5.3%Buybacks0.00Fiscal year 2021Operating cash flow−0.10Capital expenditure−0.29Free cash flow−0.38 −291.8%Buybacks−1.06Dividends paid0.00Fiscal year 2022Operating cash flow0.38Capital expenditure−0.21Free cash flow0.18Buybacks−0.45Dividends paid0.00Fiscal year 2023Operating cash flow0.45Capital expenditure−0.17Free cash flow0.28 +61.3%Buybacks0.00Dividends paid−0.00Fiscal year 2024Operating cash flow0.10Capital expenditure−0.13Free cash flow−0.03 −110.9%Buybacks−0.10Dividends paid−0.00Fiscal year 2025Operating cash flow0.42Capital expenditure−0.11Free cash flow0.31Buybacks−0.01Dividends paid−0.02
FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Operating cash flow 0.01 −0.17 −0.10 0.30 0.31 −0.10 0.38 0.45 0.10 0.42
Capital expenditure −0.08 −0.27 −0.12 −0.09 −0.11 −0.29 −0.21 −0.17 −0.13 −0.11
Free cash flow −0.06 −0.44 −0.22 0.21 0.20 −0.38 0.18 0.28 −0.03 0.31
Growth −5.3% −291.8% +61.3% −110.9%
Buybacks −0.05 0.00 0.00 0.00 0.00 −1.06 −0.45 0.00 −0.10 −0.01
Dividends paid n/a n/a n/a n/a n/a 0.00 0.00 −0.00 −0.00 −0.02

Balance sheet

What it holds against what it owes, at each year end. Point at a year for the detail.
CashTotal debt
Fiscal year 2016Cash0.92Shareholders’ equity1.57Fiscal year 2017Cash0.24Total debt0.00Net cash (debt)0.24Shareholders’ equity1.81Debt to equity0.00Fiscal year 2018Cash0.46Total debt0.07Net cash (debt)0.39Shareholders’ equity2.18Debt to equity0.03Fiscal year 2019Cash1.14Total debt1.86Net cash (debt)−0.72Shareholders’ equity2.57Debt to equity0.72Fiscal year 2020Cash3.58Total debt1.76Net cash (debt)1.82Shareholders’ equity6.11Debt to equity0.29Fiscal year 2021Cash4.61Total debt0.00Net cash (debt)4.61Shareholders’ equity4.90Debt to equity0.00Fiscal year 2022Cash2.14Shareholders’ equity4.08Fiscal year 2023Cash2.15Shareholders’ equity4.10Fiscal year 2024Cash1.29Shareholders’ equity3.91Fiscal year 2025Cash0.91Shareholders’ equity3.64
FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Cash 0.92 0.24 0.46 1.14 3.58 4.61 2.14 2.15 1.29 0.91
Total debt n/a 0.00 0.07 1.86 1.76 0.00 n/a n/a n/a n/a
Net cash (debt) n/a 0.24 0.39 −0.72 1.82 4.61 n/a n/a n/a n/a
Shareholders’ equity 1.57 1.81 2.18 2.57 6.11 4.90 4.08 4.10 3.91 3.64
Debt to equity n/a 0.00 0.03 0.72 0.29 0.00 n/a n/a n/a n/a

In billions of CNY, except per-share figures and ratios. Fiscal years, as last filed with the SEC.

Financial statements FY2025 · 10-K

Ratios

Percentages worked out from the filed figures; debt to equity in times. Fiscal years ending December, each column as last filed with the SEC.
Click a line to chart it
Fiscal year FY2016 31 Dec 2016 FY2017 31 Dec 2017 FY2018 31 Dec 2018 FY2019 31 Dec 2019 FY2020 31 Dec 2020 FY2021 31 Dec 2021 FY2022 31 Dec 2022 FY2023 31 Dec 2023 FY2024 31 Dec 2024 FY2025 31 Dec 2025
Margins
2.7% 6.2% 6.6% 5.3% 6.3% 0.1% 0.4% −2.3% −1.2% 0.6%
3.0% 6.4% 6.2% 4.8% 6.2% −1.6% −6.9% −2.5% −1.0% −2.0%
2.5% 5.0% 5.0% 3.9% 4.8% −2.3% −7.8% −3.2% −2.0% −2.4%
−1.8% −10.5% −4.1% 2.9% 2.2% −4.1% 2.1% 3.2% −0.3% 3.2%
Spending
2.6% 2.8% 2.9% 3.0% 2.5% 5.6% 4.4% 9.7% 7.6% 7.6%
2.2% 6.4% 2.3% 1.3% 1.3% 3.0% 2.5% 1.9% 1.4% 1.1%
16.5% 20.5% 19.3% 20.4% 23.3% n/a n/a n/a n/a n/a
Returns
5.4% 11.6% 12.4% 11.0% 7.0% −4.5% −16.0% −6.8% −4.7% −6.6%
3.6% 7.0% 6.7% 4.0% 4.1% −1.8% −6.5% −2.7% −1.8% −2.5%
Balance and payout
n/a 0.00 0.03 0.72 0.29 0.00 n/a n/a n/a n/a
33.6% 38.7% 45.3% 63.4% 41.4% 47.4% 43.9% 44.1% 43.4% 43.3%
n/a n/a n/a 0.0% 0.0% n/a 254.3% 0.4% n/a 10.3%

Shown in CNY as filed; the screener converts to dollars.